But, if your products are often out of stock due to supply chain issues, your marketing success won’t translate into sales. Performance Metric: Keep an eye on product availability rates. The percentage of time products are in stock, known as “stockout rate,” can provide valuable insights. Lead Time and Delivery Speed: In the fast-paced world of e-commerce, customers expect their orders yesterday. A slow supply chain can lead to missed marketing opportunities and customer dissatisfaction.
Performance Metric: Measure the lead time and delivery speed from order placement to product delivery. The shorter, the better! Quality Control: Marketing messages promise a certain level of product quality. If singapore email list your supply chain doesn’t maintain those quality standards, you risk tarnishing your brand’s reputation. Performance Metric: Conduct regular quality control checks and audits. Track the number of defects or customer complaints related to product quality.
Cost Efficiency: Marketing campaigns cost money, and supply chain operations do too. Balancing these expenses is essential to maintain profitability. Performance Metric: Calculate your marketing ROI (Return on Investment) and compare it to supply chain expenses. This helps determine whether your spending is in harmony. Now, you might be wondering how these metrics fit into the bigger picture. Let’s take a fictitious example to illustrate how they all come together: Imagine you run a small, ethical clothing company, and you’ve just launched a marketing campaign promoting your sustainable, eco-friendly products.