patients for clinical trials. This is where a B2C-like approach is seen.
Posted: Tue Jun 17, 2025 5:02 am
While not "drug discovery lead generation" in the typical sense, pharmaceutical companies and CROs often engage in DTC advertising to recruit
Strategies:
Disease Awareness Campaigns: Educating the public about specific conditions and finland whatsapp database potential research opportunities.
Online Patient Communities: Engaging with patients in disease-specific online forums.
Social Media Ads: Targeted ads to individuals with certain health interests or conditions (highly regulated).
Patient Advocacy Groups: Partnering with these groups to reach relevant patient populations.
Traditional Media (TV, Print): Advertisements asking individuals with specific conditions to consult their doctor about clinical trial participation.
Ethical Considerations are Paramount: Strict regulations govern patient recruitment. Honesty, transparency about risks and benefits, informed consent, and protecting vulnerable populations are non-negotiable. Misleading claims or inducements are strictly prohibited.
Strategies:
Disease Awareness Campaigns: Educating the public about specific conditions and finland whatsapp database potential research opportunities.
Online Patient Communities: Engaging with patients in disease-specific online forums.
Social Media Ads: Targeted ads to individuals with certain health interests or conditions (highly regulated).
Patient Advocacy Groups: Partnering with these groups to reach relevant patient populations.
Traditional Media (TV, Print): Advertisements asking individuals with specific conditions to consult their doctor about clinical trial participation.
Ethical Considerations are Paramount: Strict regulations govern patient recruitment. Honesty, transparency about risks and benefits, informed consent, and protecting vulnerable populations are non-negotiable. Misleading claims or inducements are strictly prohibited.