Social Media Platforms Preferred by Generation
Posted: Tue Jun 17, 2025 4:00 am
Contrary to popular belief, Generation X is very active on social media, but their platform preferences differ from younger groups. Facebook and LinkedIn are the primary platforms where Gen X spends time.
Facebook:
Generation X uses Facebook amazon database to connect with family, share life updates, and research products.
They engage well with video content, especially product demos and behind-the-scenes stories.
LinkedIn:
Many Gen Xers are in mid- to senior-level career positions, making LinkedIn an ideal platform to target them with professional development content, financial services, and B2B products.
Example: Airbnb’s Storytelling on Facebook
Airbnb launched a campaign targeting older travelers by sharing personal stories of multi-generational family trips. This content resonated deeply with Gen X’s values of family connection and quality experiences.
Key Takeaways for Marketers:
Focus on storytelling that emphasizes family, stability, and personal growth.
Use video and photo content that feels authentic.
Engage with user comments to build trust and show responsiveness.
Facebook:
Generation X uses Facebook amazon database to connect with family, share life updates, and research products.
They engage well with video content, especially product demos and behind-the-scenes stories.
LinkedIn:
Many Gen Xers are in mid- to senior-level career positions, making LinkedIn an ideal platform to target them with professional development content, financial services, and B2B products.
Example: Airbnb’s Storytelling on Facebook
Airbnb launched a campaign targeting older travelers by sharing personal stories of multi-generational family trips. This content resonated deeply with Gen X’s values of family connection and quality experiences.
Key Takeaways for Marketers:
Focus on storytelling that emphasizes family, stability, and personal growth.
Use video and photo content that feels authentic.
Engage with user comments to build trust and show responsiveness.