Contrary to popular belief, Generation X is very active on social media, but their platform preferences differ from younger groups. Facebook and LinkedIn are the primary platforms where Gen X spends time.
Facebook:
Generation X uses Facebook amazon database to connect with family, share life updates, and research products.
They engage well with video content, especially product demos and behind-the-scenes stories.
LinkedIn:
Many Gen Xers are in mid- to senior-level career positions, making LinkedIn an ideal platform to target them with professional development content, financial services, and B2B products.
Example: Airbnb’s Storytelling on Facebook
Airbnb launched a campaign targeting older travelers by sharing personal stories of multi-generational family trips. This content resonated deeply with Gen X’s values of family connection and quality experiences.
Key Takeaways for Marketers:
Focus on storytelling that emphasizes family, stability, and personal growth.
Use video and photo content that feels authentic.
Engage with user comments to build trust and show responsiveness.
Social Media Platforms Preferred by Generation
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