Effective database segmentation can be done from several perspectives :

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Demographic segmentation : This is the most basic form of segmentation and involves dividing your database based on demographic factors such as age , gender , income , location and job title . For B2B businesses , this may include industry , company size and revenue. While demographic data is simple to understand, it can provide valuable initial insights into how to develop an appropriate approach for your business .

Geographic segmentation : Geographic segmentation is particularly useful for businesses with physical stores or products and services with regional appeal . Geographic segmentation allows you to target customers based on their city, state , or country . This can be used to localize promotions , event invitations , or messaging that reflects regional differences .

Psychographic segmentation : digs deeper into the psychological and nepal mobile database behavioral attributes of your customers. It considers your customers ’ lifestyles, interests , values , and personality traits . While psychographic data is harder to pinpoint, it provides extremely nuanced and persuasive information that connects with your customers on a more personal level .

Behavioral segmentation : This is arguably the most effective form of segmentation for unlocking untapped revenue . It groups customers based on their past interactions with your brand . Key behavioral segments include :

Purchase history : Segmenting by past purchases can help you identify upsell ( encourage customers to upgrade to higher-end products ) and cross -sell (recommend complementary products or services ) opportunities. For example, a customer who recently purchased a printer might be a good candidate for a call regarding ink cartridges or maintenance plans .

Purchase frequency : Identifying your most frequent and loyal customers allows you to create exclusive VIP programs , offer sneak peeks at new products , or simply thank them for their continued support. Conversely, identifying customers whose purchase frequency has dropped can trigger re- engagement campaigns .