Hypothetical Scenario: Fixing a Leaky Tofu
Posted: Mon Jun 16, 2025 8:39 am
A B2B software company focused on project management tools had a high bounce rate on its landing page and a low conversion rate on its eBook product. Their sales team also complained about the poor quality of leads they were getting.
The Fix:
Database Marketing Intervention: The company invested in building a high-quality database of project managers in the tech and construction industries (two of the company’s most profitable sectors). They then segmented the database based on company size and specific project management challenges.
Call Marketing Campaign: They launched a targeted call marketing turkey mobile database campaign with a clear goal: to provide a free 15-minute consultation on the topic of “streamlining project workflows to increase efficiency.”
Script: The callers prepared a script that focused on the pain points of project managers. They opened the call by referencing a recent industry report on the challenges of project management to establish credibility and relevance.
Result: The call marketing campaign generated a steady stream of high-quality leads who were truly interested in learning more about the company’s solutions. The sales team was now able to invest their time on promising sales opportunities, and conversion rates at the top of the funnel increased significantly.
Middle of the Funnel Leakage (MOFU): The Attention Gap
The middle of the funnel is the true nurturing stage. You’ve captured the prospect’s attention and now need to guide them through the consideration and evaluation process. If a vulnerability occurs at this stage,
The Fix:
Database Marketing Intervention: The company invested in building a high-quality database of project managers in the tech and construction industries (two of the company’s most profitable sectors). They then segmented the database based on company size and specific project management challenges.
Call Marketing Campaign: They launched a targeted call marketing turkey mobile database campaign with a clear goal: to provide a free 15-minute consultation on the topic of “streamlining project workflows to increase efficiency.”
Script: The callers prepared a script that focused on the pain points of project managers. They opened the call by referencing a recent industry report on the challenges of project management to establish credibility and relevance.
Result: The call marketing campaign generated a steady stream of high-quality leads who were truly interested in learning more about the company’s solutions. The sales team was now able to invest their time on promising sales opportunities, and conversion rates at the top of the funnel increased significantly.
Middle of the Funnel Leakage (MOFU): The Attention Gap
The middle of the funnel is the true nurturing stage. You’ve captured the prospect’s attention and now need to guide them through the consideration and evaluation process. If a vulnerability occurs at this stage,