This Customer-first Approach

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She Encouraged The Team To Capitalize On Red Hat’s Strong Collaborative Culture, Working Across Departments To Develop And Execute Ideas.four Years Ago, Laura Charged Her Team With Creating A Dynamic Editorial Program For The Website. Pulling It Off Required Ideas And Work Across The Product And Portfolio Marketing, Web Experience, Marketing Operations, And Customer Reference Teams. Working Together, They Identified Relevant Topics And Set Measurable Key Performance Indicators (Kpis).based On Current Trends, Big Ideas, And Data-driven Research, The Team Selects Key Topics Related To The “red Hat Conversations” (Their Way Of Aligning Content Themes Or Taxonomies Across Marketing And Sales).

The Result Is A Website Packed With Content That Visitors Can argentina whatsapp fan Filter And Navigate According To Their Business Challenges Or Questions Rather Than By Product Only.you Can Read A Detailed Account Of How Red Hat Changed Its Taxonomy To Support In This Recent Article. This Example Illustrates The Results For A Visitor Who Seeks Content On It Optimization:to Keep Up With New Requests And Ensure That The Website Content Is Up To Date, Laura’s Team Works Alongside Designers And Uxers In Scrum And Kanban Teams With Consultation From Analysts And An Seo Program Owner.

This Approach Works Well At A Tech Company Accustomed To Agile Methodologies.the Team Shares A Quarterly Progress Report And Plans For The Upcoming Quarter That Include A Recap Of The Content Produced (And What Was Planned But Not Produced) And Details On The Performance Of The Content On All The Major Topics Covered During The Quarter. A Map Outlines The Expected Funnel Flow, And Data From Red Hat’s Marketing Analysts Show The Results At Each Stage/element Of The Map As Quarter-over-quarter And Year-over-year Changes.