Keywords and WWW optimization – what does it involve?

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Parameters that influence search engine rating
Matching to query
Google tries to understand the intent of users who type relevant keywords into the search engine (“search intent”). What exactly are we looking for and what kind of information is needed?

HTTPS security certificate;
There is a saying in SEO: “ Content is the king .” In other words, the most important thing is to have interesting, unique, and engaging texts on your site. This is the first and most important SEO rule that you can implement yourself, without any major technical knowledge.

The second important thing is to define keywords. Keywords are nothing more than phrases that your potential customers type into the search engine window.

Typical keywords are, for example: "vegan restaurant in Warsaw" or "where to rent a car in Krakow". These should be short and specific phrases. "A place for an eco dinner" or "a good car" will no longer do the job. They are too general.

In the past, when texts were written for keywords, they tried to include as many of them as possible in the text. However, today, such behavior is wrong. Remember: search engine mechanisms cameroon whatsapp data work very intelligently. Repeating the same word several times to them does not make sense. On the contrary - they may consider your site to be of little value.

Keywords should be placed in the text primarily in the title and subtitles. Each title should be marked as H1, and the subtitle as H2 or H3. It is very simple. H1 in most CMS is described as "Heading 1", and H2 as "Heading 2". Thanks to this procedure, Google robots indexing pages will "learn" that this is a detailed, important fragment of text.

Page optimization as a key component of SEO
Add your main keyword at the beginning of the content
Keywords used at the beginning of the content signal to the search engine what the article is about. Most of the most commonly used SEO plugins for various CMS signal the absence of a keyword in the first phase of the text.

Why does this matter? Google places more importance on content that appears at the top of the text.

Write unique titles, descriptions and content
Duplicating content is not a good practice. Original and distinctive content improves the consistency between the user's intent and the response that is found on our site.

This policy applies to all content on your site, including:

Tag Title
Meta description tag
E-commerce product pages
Landing pages
Image Alt Text
Category pages
I suggest that the content on each published and shared subpage of the website be 100% unique.

If you have a small blog with a home page and a dozen or so blog posts, this rule is easy enough to follow. It’s harder to follow if you own an e-commerce site with thousands of products, writing unique content for each page can be difficult.



Optimize your website loading speed
Google usually doesn’t tell the truth publicly about the factors that affect their algorithm. If they talk a lot about a specific parameter, we can assume that it has a significant impact.

The speed of loading a website is one of those rare factors that are not mentioned directly. That is why I highly recommend optimizing this parameter. Your website should load as quickly as possible.

The first step is to check your current site loading speed. This way you know where you are and what to optimize. I highly recommend PageSpeed ​​Insights .