Lead Generation Trends to Watch in 2025
Posted: Thu Dec 26, 2024 9:10 am
Lead Generation Trends to Watch in 2025 1. Leverage Buyer Intent Data for More Personalized Outreach Buyer intent data is aggregated data that provides insight into where people (and companies) are in the buying cycle. It’s like a bird’s-eye view of where your leads are going and what they’re doing. Buyer intent data enhances your sales process by providing detailed information about what your leads are looking for so you can personalize your outreach efforts. Leadfeeder Marketing Leadfeeder Marketing Track website visitors, measure the success of your campaigns, and find more qualified leads.
Download For example, Leadfeeder collects data about who visits your website and what actions they take once they arrive. You might find that a business has visited your site five times in the past few weeks, read a blog post about business tips, browsed your services page, and viewed your business pricing page. That’s a strong indication that they’re a uruguay business email database
business and are interested in your products. Salespeople can use this information to create highly personalized outreach plans. (Note: There are many buyers with purchase intent, but data from your own website is often the most powerful.
) 2. Better Alignment of Sales and Marketing You know what one of the biggest revenue killers is? It’s not whether meetings can be conducted over email, but the lack of coordination between sales and marketing. SuperOffice recently achieved a 34% revenue increase simply by better aligning sales and marketing. Sounds great, but what does this have to do with lead generation? Everything. According to HubSpot’s 2024 State of Sales report, 43% of sales reps say they need higher-quality leads from marketing. Better sales and marketing alignment starts with better communication, ensuring similar metrics are used, and helping each team understand the challenges facing the other.
Download For example, Leadfeeder collects data about who visits your website and what actions they take once they arrive. You might find that a business has visited your site five times in the past few weeks, read a blog post about business tips, browsed your services page, and viewed your business pricing page. That’s a strong indication that they’re a uruguay business email database
business and are interested in your products. Salespeople can use this information to create highly personalized outreach plans. (Note: There are many buyers with purchase intent, but data from your own website is often the most powerful.
) 2. Better Alignment of Sales and Marketing You know what one of the biggest revenue killers is? It’s not whether meetings can be conducted over email, but the lack of coordination between sales and marketing. SuperOffice recently achieved a 34% revenue increase simply by better aligning sales and marketing. Sounds great, but what does this have to do with lead generation? Everything. According to HubSpot’s 2024 State of Sales report, 43% of sales reps say they need higher-quality leads from marketing. Better sales and marketing alignment starts with better communication, ensuring similar metrics are used, and helping each team understand the challenges facing the other.