HubSpot Chatbot: Convert and Qualify Leads

[jrineakter]

Chatbots have a wide variety of functions, but they are especially useful in growth marketing strategies, in converting and qualifying leads, and in customer acquisition.

Chatbots, an underrated business tool, have been shown to improve the user experience when interacting with an online sales agent.

In this article, we'll learn what the HubSpot chatbot is, how it works, and how it can help your business.

What are chatbots?
Chatbots are artificial intelligence software programs that mimic human conversation and communication in a private text chat forum.

Although they have been around for decades, they have only entered the mainstream in the last five years, and even then, their use in business was very limited.

However, everything changed in 2016, when Facebook Messenger was updated to allow the use of chatbots in its software. With this move, the chatbot software, embedded in a denmark telegram data familiar environment, could interact with users on behalf of the business in a meaningful way, whether it was answering questions, providing technical support, or reminding shoppers of an item that had been left in an online cart.

In this way, Facebook’s platform became available to businesses not only for the promotion of their products, but also as a means to boost conversion rates and retention of potential customers.

Chatbot technology is everywhere on the internet. In 2017, Facebook Messenger recorded 1.3 billion monthly active users, and in response, businesses increased their investments in chatbots.

According to Medium , in 2020, around 85% of customer interaction was facilitated through a non-human agent.

In one successful effort, Facebook observed a 230% increase in chatbots on its platform over a six-month period after its initial launch. The need for chatbots is more real than ever, but how exactly do they work?

hubspot chatbot

How do chatbots work?
By using artificial intelligence programmed into chatbot software, bots can answer live customer questions in real-time without requiring a human to spend their time serving as a help desk.

In the case of HubSpot’s chatbot, users can, from the comfort of your own website, submit questions about a product or service. No additional steps are required on the part of the consumer, creating a path of least resistance for customers to get in touch with businesses. Isn’t that what we all want?

When a customer visits a website with a chatbot, the bot itself is not a dominant feature in the design, allowing for an easier and simpler user experience on the page.

Most of the chatbot's functions are in one corner, which makes the user engage by asking for some kind of help.

If the user participates, a dialogue opens and the sales agent can collect information in a minimally invasive way.