Implement a loyalty program
Posted: Thu Dec 26, 2024 8:50 am
A good loyalty program is a working tool for promoting a restaurant not only online, but also offline. Come up with separate rewards for your subscribers on social networks. For example, for each review on your page, add a discount to the order. For a photo with dishes taken in your establishment - give a dessert with the next order, etc. The loyalty program encourages repeat orders and helps in promotion in social media.
With the help of social networks, replenish your customer base. Collect names, phone numbers and emails for further communication with them. In the future, you can segment your base using automatic RFM analysis in Passteam and send personalized mailings to segments. For example, send an SMS or push mailing to customers who have not visited you for more than 2 weeks.
Personalized push notifications in Passteam
6. Interact with your followers
Engage with your followers by responding to theirspain phone number library comments and messages. Do this regularly, and your social media channels will become a forum for discussion, community, and customer service, rather than just an advertising space for your business. Use social media to gather feedback that you can use to improve your restaurant.
Not all restaurants take the time to engage with their followers. This will set you apart and increase customer loyalty. Ask for reviews with a call to action like “let me know what you think” or “comment below” in your captions and videos.
7. Run giveaways and competitions on social networks
Social media giveaways are like a magnet, attracting people to participate in them. This is due to simple winning conditions and an interesting prize. Give your subscribers a certificate for 2,000 rubles or a romantic dinner for two on the veranda. In return, ask them to repost to their story with a tag of your establishment, a comment, a subscription, and a like. You can do without reposting to your story, but a subscription and a like are important conditions. This will help raise the algorithms in the social network and bring your posts to the top spot.
As a creative, choose a photo of your establishment, dishes or a happy waiter. In the text of the post, be sure to specify all the conditions for participation and receiving the prize, as well as through which program you will summarize the results. Before posting such a contest, it is better to read the rules of the social network, so as not to get blocked.
Set up targeted advertising on the post. This will help increase your reach, attract new subscribers and customers to your establishment. Before you announce the winner, make sure that the user has met all your requirements. It would be great if you filmed the process of choosing the winner on camera/screen recording/go live. This will let your subscribers know that you honestly chose the winner and did not give the prize to your friends.
Make your posts memorable by sharing user-generated content, giving your staff love, and rewarding your followers with a loyalty program. Don’t forget to engage customers in your comments and take their feedback into account to improve your restaurant.
With the help of social networks, replenish your customer base. Collect names, phone numbers and emails for further communication with them. In the future, you can segment your base using automatic RFM analysis in Passteam and send personalized mailings to segments. For example, send an SMS or push mailing to customers who have not visited you for more than 2 weeks.
Personalized push notifications in Passteam
6. Interact with your followers
Engage with your followers by responding to theirspain phone number library comments and messages. Do this regularly, and your social media channels will become a forum for discussion, community, and customer service, rather than just an advertising space for your business. Use social media to gather feedback that you can use to improve your restaurant.
Not all restaurants take the time to engage with their followers. This will set you apart and increase customer loyalty. Ask for reviews with a call to action like “let me know what you think” or “comment below” in your captions and videos.
7. Run giveaways and competitions on social networks
Social media giveaways are like a magnet, attracting people to participate in them. This is due to simple winning conditions and an interesting prize. Give your subscribers a certificate for 2,000 rubles or a romantic dinner for two on the veranda. In return, ask them to repost to their story with a tag of your establishment, a comment, a subscription, and a like. You can do without reposting to your story, but a subscription and a like are important conditions. This will help raise the algorithms in the social network and bring your posts to the top spot.
As a creative, choose a photo of your establishment, dishes or a happy waiter. In the text of the post, be sure to specify all the conditions for participation and receiving the prize, as well as through which program you will summarize the results. Before posting such a contest, it is better to read the rules of the social network, so as not to get blocked.
Set up targeted advertising on the post. This will help increase your reach, attract new subscribers and customers to your establishment. Before you announce the winner, make sure that the user has met all your requirements. It would be great if you filmed the process of choosing the winner on camera/screen recording/go live. This will let your subscribers know that you honestly chose the winner and did not give the prize to your friends.
Make your posts memorable by sharing user-generated content, giving your staff love, and rewarding your followers with a loyalty program. Don’t forget to engage customers in your comments and take their feedback into account to improve your restaurant.