Add app preview video to increase user engagement

[hmonower921]

rank high in search results, you’ll struggle to reach a larger audience.

The most commonly used forms of content to promote mobile apps are text, images, and video. Of these three types, video provides the highest user engagement, as evidenced by the huge amounts of money spent on production and promotion through online video ads. For example, in 2021, digital video advertising in the United States alone was spent $55.34 billion.

Headspace even decided to create a Netflix series using the visual identity, branding, color schemes, and imagery of the mobile app. This unified approach between the app and the series has resulted in the app coming first when you type in the search “meditation app,” additionally recognizable through its graphic connotations with the series.

On a smaller scale, this can work for your Google Play denmark whatsapp lead Store app as well. This will improve your app's click-through rate. You can add a preview video of your app as a graphic, replacing the static thumbnail with a dynamic video.

Tip: How to add a video to your app description on the Google Play Store? Copy and paste the YouTube link to your video into the “Promo” field in your Play Store listing. And that’s it.

This has an added bonus: Google Play Store video plays increase YouTube video plays. This not only increases your ASO , but also improves your channel’s YouTube positioning.

Tip: Describe your video as a multilingual video. This expands the list of countries that the video will be available in. Just make sure you don't use age-restricted content and only include links to the individual language versions of the video - not playlists or channel links, as those won't serve their purpose.