Step 3: Segment your database So, you’ve built a top-notch target lead list, loving every minute of it (assuming you used Leadfeeder). Now, you need to further break them down into narrower market segments of potential customers. To do this, use the information about your ICP and TAM. The most popular optimization filters Leadfeeder’s users set are: Demographic Segmentation: gender, age, education, annual revenue, industry, and company size Behavioral Segmentation: user status, spending or purchasing habits, brand interactions, pain points, engagement, and benefits sought Psychographic Segmentation: beliefs, values, personality, interests, and lifestyle Geographic Areas: area code, region, country, city, language, neighborhood, etc.
But you can set any filters that make the target audience clearer for you. The narrower, the better. After this, you will have a distilled group of the most promising prospects. Plus, now you can tailor your uruguay business email database outreach message to each group in the best way that appeals to them. Step 4: Start the outreach sales process Now, you’re like a high-end luxury fashion house with a narrow target market and a selected group of the right leads.
It’s time to start preparing the right messaging for your outreach activities like cold-calling and messaging campaigns and attracting new customers. To nail the messaging, look at the segments you pursue and answer the following questions: What pains is this client trying to solve? How can our offering help them? How is our offering better than the competitors? What channels does the client prefer (email, social, Google, phone)? What content do they consume at every stage of the buyer’s journey? Answering those questions will help make your message personal, specific, and hard to ignore.