How to advertise on LinkedIn with HubSpot Ads

[jrineakter]

LinkedIn isn’t just for recruiting or snooping around on colleagues. High-performing sales and marketing teams love LinkedIn for lead generation , social selling and direct outreach to prospects, networking, increasing brand awareness by sharing and amplifying company news/content/products and services, and let’s not forget highly targeted paid advertising.

With HubSpot, all of this activity can be seamlessly tied together and reflected in your CRM, aligning your sales and marketing teams while improving conversion rates.

01. Advertising on LinkedIn and HubSpot
HubSpot offers a suite of features that integrate with and greatly enhance the LinkedIn Ads toolset.

And for those pursuing an Account-Based Marketing (ABM) strategy , HubSpot’s LinkedIn integration can be particularly powerful. An ABM approach relies in part on curating lists containing high-priority individuals from specific accounts.

In the B2B context, this can help you separate the wheat from the chaff and target only the accounts and buyers that are worth your effort.

Here are some of the key features of the integration:

Build a LinkedIn Ads audience , right from a list in HubSpot. It’s super easy to create custom audiences (e.g. based on a person or industry) and retargeting audiences (e.g. visitors to certain landing pages) for LinkedIn Ads, right from within HubSpot.

For example, in ABM: you can quickly build an audience from your target account’s contact list, allowing you to run paid ads on LinkedIn to build awareness of your brand, while oman telegram data your sales team carefully coordinates their outreach. (Note: HubSpot and LinkedIn’s ability to match contacts will depend on the quality of your CRM data, but I’ve seen great results.)

TIP: LinkedIn’s new Conversation Ads format is a brilliant addition to its ads module and a great complement to an ABM strategy.

Identify your best-performing ads at a glance. You’ll be able to track the entire user journey for each of your ad campaigns, meaning you can easily identify which of your ads and ad types are performing best – and double down on spend where you want.

Plus, as an added bonus, there’s no need to set up conversion tracking or fiddle with conversion pixels or imports – the integration’s auto-tagging feature takes care of it all.

Create Lead Generation ads directly in HubSpot. LinkedIn Lead Gen ads are really powerful as they allow advertisers to gather complete and accurate data from users on LinkedIn without them having to leave the LinkedIn platform.

Once users click on your ad, they will see a form pre-populated with accurate professional information from their LinkedIn profile, such as their name, contact information, company name, tenure, job title, and location.

By creating a LinkedIn Lead Gen ad in HubSpot, you can target users based on website activity or contact lists, and you can set up notifications and create a list for new contacts who submit their information on your form.

Build funnels based on ad interactions. Using HubSpot’s automation tools, you can build workflows based on certain trigger events, such as ad clicks and LinkedIn lead generation form fills.

This allows you to set up some automated lead nurturing campaigns , as well as ensure that the handoff from MQL to SQL is seamless. You can also add and remove users from audiences based on actions taken.