If you want to generate high-quality leads, look for challenges your users face and create a free solution that they can’t find through a quick Google search. Dig into your social media comments and customer service requests to find common challenges. You can also ask your internal team what resources or templates they use and find a way to repackage them for your audience like we did with our cold email templates mentioned above.
Use triggers Tired of poor-quality leads? Don't show a lead magnet to ukraine email list every visitor. Instead, use triggers to weed out the tire kickers. For example, you could track time on page and only show a lead magnet once a reader has stayed on your page for X minutes. Or, you could wait to show a popup until a reader has visited your site twice or read two or three blog posts.
This will keep lower-quality leads from flooding your lead magnet pipeline. Use targeting to deliver hyper-relevant offers If your lead magnet content is not relevant to the blog, it shows. Rather than showing the same offer to every user, use different offers on different pages. For example, you might show enterprise customers a different lead magnet than SMB. Or, you might match a lead magnet to a specific blog post topic.