Penalties are imposed by Google mainly for failure to comply with the rules related to the optimization of websites in search engines (e.g. Black Hat SEO techniques, or BHS). Depending on the actions you have taken in the past, you may have received a penalty for, among others:
keyword stuffing (filling the texts on the page with too many keywords),
cloaking (or masking content within a website),
acquiring very low quality links (e.g. from erotic sites or spammy SEO sites).
By conducting a professional SEO audit or using a free online analysis, you can find out what went wrong and what to avoid in the future to avoid being subject to penalties from Google.
Remember! Quick SEO audit online!
A free online analysis is only a precursor to a proper SEO audit. A free website audit should not be an alternative to having your website verified by professionals.
You changed SEO agency, do a quick SEO audit online!
Marketing agencies differ in their methods of operation australia whatsapp lead and the scope of implementations undertaken. If you decide to change your SEO agency or positioner, be sure to conduct a quick online audit. It will help you check how a given website looks after a specific period of cooperation with the selected contractor.
Are you planning to migrate to another CMS?
When planning a migration to another CMS ( Content Management System ) – e.g. from WordPress to Joomla, be sure to conduct an SEO audit. In this case, we recommend specialist verification by internet marketing experts , because this will determine to what extent you will maintain the effects of positioning.
An improper migration can result in losing most of your Google rankings for the keywords you’ve been working on with your SEO specialist for the past few years. However, you can safely prevent this by following the tips from a professional SEO audit.
Other useful Audits
Read about related audits we offer as part of our services:
UX Audit
SXO Audit
SEO audit
Content Audit
Content Audit and SEO Audit
Online Store Audit
Online Audit
Quick Online SEO Audit – Scope of Your Website Verification
By deciding on a quick website audit, which is usually automatic and performed by specific tools, you will learn many important issues related to your website, thanks to which you will have a basis for further SEO activities.
Quick Online SEO Audit – Stages
A quick online SEO audit is a process that allows you to identify key areas that require optimization on your website in order to improve its visibility in search results. The process can be broken down into several steps, each of which is designed to examine different aspects of your website.
Step 1: Technical Audit – The first step is to conduct a technical audit of the site. This involves checking various technical elements that can affect how the site is indexed and ranked by search engines. Some of the elements that are often checked during a technical audit are the robots.txt file, XML sitemap, page load time, mobile page speed, URL structure, HTTP response code, page structure, and more.
Step 2: Content Audit – The next step is a content audit of the site. The purpose of this is to understand how the content on the site is optimized for keywords and how it is structured for users and search engines. During a content audit, things like keyword usage, usability and quality of content, uniqueness of content, optimization of meta tags, use of H1, H2 headings, etc., presence and optimization of images, and other content-related elements are usually checked.
Step 3: Backlink Audit – Backlink audit is the next important step. Backlinks have a big impact on how a page is ranked by search engines, so it is important to understand what links are pointing to the page. A backlink audit looks at things like the number of backlinks, the quality of the backlinks, the anchor texts used in the links, the distribution of links on the page, the presence of links to bad neighborhoods, and other aspects related to backlinks.
Step 4: UX/UI Audit – A UX/UI audit involves assessing how users navigate through a website and how that impacts SEO. This includes analyzing elements such as navigation structure, content readability, page design, user interactions, user paths, and other elements that impact users’ experience on the website.
Step 5: Competitor Analysis – The final step is a competitor SEO analysis. The goal is to understand how the site compares to its main competitors in terms of SEO. This can include analyzing keywords, content, backlinks, and other aspects of competitor SEO.
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