CDP: The Customer Data Platform to Drive ROI

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With a customer data platform (CDP), you can confidently guide your company through an innovative and rapidly evolving era. A CDP enables you to access relevant data at every touchpoint of the customer journey, automatically link it together, and thus design individual and meaningful advertising campaigns.

More and more companies are relying on a customer data platform to support their data-driven marketing. A CDP is a kind of data-driven middleware that collects data from all channels and devices and combines it in a meaningful way to create individual customer profiles.

Data analysis and interpretation enable data-driven marketing strategies and personalized advertising campaigns.

For data-driven marketing, it is essential that new information is constantly added to existing data sets and that these are always up to date. The CDP collects, analyzes, and evaluates information across all channels.

Get accurate results with data-driven marketing
Although a customer data platform may seem complex, it makes data-driven marketing much easier. You will benefit from automated processes that are continuously brazil telegram users mobile phone number list adapted and optimized. You will save time, increase the success of your campaigns, increase your sales and deepen relationships with the customers who trust you.

Before choosing a customer data platform, determine in advance what you want to achieve with it. At this point, it is very important to examine and adapt your company's organizational structures.

Define a detailed strategy to take full advantage of the potential of the CDP. To do this, you need to know exactly:

Who are your target groups?
Through which channels do you want to reach your defined target groups?
If your campaigns are multi-channel
If you need information with personalized content
Your requirements set the stage for analyzing and evaluating the functionality of the CDPs you can choose from. Next, take a hard look at the features that will give you a competitive advantage.

Once your structure and strategy are complete, start searching for the vendor that best suits you. A vendor comparison by the Customer Data Platform Institute can make your search easier.

Product demos are a good guide to deciding on a particular Customer Data Platform.

Make sure each platform is comparable. For example, consider the real-world infrastructure and coverage of the same use cases across all the shortlisted CDPs. Pricing models and services also come into play here.

At Smartbound we work with People CDP , a platform that integrates perfectly with HubSpot and allows us to make the most of data-driven marketing strategies.