Increased Trust: Marketers who actively use analytics set the professional standard in measuring and analyzing the results of their marketing efforts. Research shows that companies that invest in measuring and managing marketing performance achieve higher marketing ROI (5%) and higher growth rates (over 7%) (Forbes).
Save time and resources: Marketing analytics provides the means to simplify the reporting process across all marketing channels. This saves company resources. McKinsey research shows that an integrated analytics approach can free up significant marketing budgets (up to 15-20%) across industries and regions.
Rapid revenue growth: Marketing metrics analysis enables rapid adjustments to marketing campaigns, leading to more accurate forecasting and accelerated revenue growth. Successful analytics enables iteration of marketing strategies to maximize profits.
Thus, a marketing analytics program not only measures ROI, argentina phone number library but also helps build trust, save resources, and accelerate revenue growth for the company. It is a powerful tool that helps achieve outstanding results in the world of marketing.
Tools for data analysis in marketing
Marketing analytics software can quickly organize, collect, and compare valuable data, allowing marketers to optimize campaigns in real time.
Modern marketing analytics platforms are known for their ability to quickly process and store large amounts of data. The main drawback of having access to such a large amount of data is that marketers cannot analyze it all quickly enough to make optimizations in real time.
This is where modern analytics platforms come into play, allowing marketers to adjust ad placement or creative before the campaign is over. This helps increase potential return on investment (ROI). These solutions also provide the ability to use features such as:
Brand Measurement: Allows you to assess the impact of marketing efforts on your brand.
Contextualized Market Analysis and Customer Research: Provides market and customer preference information in the context of current events and trends.
Real-time analytics: Provides instant data and insights into the progress of your campaign.
Granular, person-level data: Provides insights into individual user behavior to help personalize marketing strategies.
Annual Media Plan Guidelines: Helps develop an annual media plan based on data and analytics.
Ability to correlate offline and online attribution metrics: Allows you to analyze the relationship between the results of offline and online marketing efforts.
Examples of modern marketing analytics platforms include Google Analytics, Adobe Analytics, HubSpot Marketing Analytics, Marketo, and Mixpanel. These tools provide a wide range of analytics features and capabilities for marketers to effectively measure, analyze, and optimize their marketing campaigns.