Purpose: Recognition of loyalty.
Send personalized offers and bonuses to regular customers. This will not only increase the likelihood of repeat purchases, but also emphasize the importance of each customer to your brand.
How to implement:
Create unique bonuses available only to regular customers during Black Friday. These can be additional discounts, exclusive products or increased bonus points.
Send personalized emails with unique offers for each segment. spain telemarketing data Emphasize their loyalty and participation in the exclusive program.
Link the provision of bonuses to other marketing campaigns. For example, "Free shipping when using a bonus code on Black Friday."
Provide instant bonuses for those who place an order in the first hours of Black Friday. This could be an additional discount for a quick purchase.
4. Secret discounts for subscribers
Goal: Exclusive offers for subscribers.
Incentivize your subscribers with newsletters featuring unique discounts. This will not only strengthen their loyalty , but also attract new subscribers who want to take advantage of exclusive offers.
How to implement:
Create especially attractive offers and discounts available exclusively to your newsletter subscribers. These could be unique promotions, gifts with an order, early access to sales, etc.
Send teaser messages about upcoming exclusives and secret discounts in advance. Emphasize that these offers will only be available to subscribers .
Create unique promo codes for
Use social media to advertise secret discounts. Create teasers and invitations for your audience, encouraging them to sign up for your newsletter to take advantage of exclusives.
Offer additional bonuses or gifts for those who take advantage of secret discounts during Black Friday. For example, free shipping or an additional discount on their next purchase.
Use base segmentation to create personalized discounts. For example, offer discounts on product categories that interest a specific subscriber.
Bonuses for regular customers
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