Strategic Account Success Leader
Posted: Thu Dec 26, 2024 4:43 am
"Value" is the eternal theme of user purchases, and "value" is different in each era due to changes in audience needs and consumer behavior. ——Suzuki Toshifumi . In the era of consumption contraction, three times "up" for new consumer brands! As we all know, there are three obvious changes in today's market environment: Change: Product life continues to shorten, and the consumption trend is no longer the traditional "Fuji-type". The era of "pencil" consumption, and the popularity is rising rapidly, sales have reached a peak, but they soon got tired of it. Change: When the prospects are unclear and full of uncertainty, people don't want to lose what they have now, and the "loss aversion" mentality of not wanting to suffer losses is becoming more and more common.
There is no doubt that the era of saving consumption cambodia email list has arrived! Change: In the post-epidemic society, the pure buyer-seller relationship no longer exists, and the relationship between users and brands is moving towards the top of Maslow's pyramid of needs, where the goals are autonomy, growth, and self-actualization; they do not "consume" but "achieve" each other. In the face of change, borrowing from Professor Li Shanyou's "The world is moving forward, we are moving up", Brand Ape gives three ways to "move up"! . Continuously develop new products and create new value! Unlike academics, 7-Eleven founder Toshifumi Suzuki gave a down-to-earth definition of "marketing": the so-called marketing is to discover or exploit potential market demand in advance and continue to develop the next best-selling product.
He also implemented a portable thinking model called “thinking from the user’s perspective” and provided a step-by-step methodology: The first step is to deny your position as a salesperson and past experience, assuming that the user does not know what they need. The second step is to put yourself in the user’s perspective, delve into the “feeling of being a user” and constantly ask questions: “If I were a user, what would I want the salesperson to do?” The third step is to make bold assumptions, look for possible needs and try to meet customer expectations.The fourth step is to realize and create through continuous action and improve your abilities.
There is no doubt that the era of saving consumption cambodia email list has arrived! Change: In the post-epidemic society, the pure buyer-seller relationship no longer exists, and the relationship between users and brands is moving towards the top of Maslow's pyramid of needs, where the goals are autonomy, growth, and self-actualization; they do not "consume" but "achieve" each other. In the face of change, borrowing from Professor Li Shanyou's "The world is moving forward, we are moving up", Brand Ape gives three ways to "move up"! . Continuously develop new products and create new value! Unlike academics, 7-Eleven founder Toshifumi Suzuki gave a down-to-earth definition of "marketing": the so-called marketing is to discover or exploit potential market demand in advance and continue to develop the next best-selling product.
He also implemented a portable thinking model called “thinking from the user’s perspective” and provided a step-by-step methodology: The first step is to deny your position as a salesperson and past experience, assuming that the user does not know what they need. The second step is to put yourself in the user’s perspective, delve into the “feeling of being a user” and constantly ask questions: “If I were a user, what would I want the salesperson to do?” The third step is to make bold assumptions, look for possible needs and try to meet customer expectations.The fourth step is to realize and create through continuous action and improve your abilities.