What is CRM Marketing

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Find out what CRM marketing is and how it improves customer interactions. Key benefits and key strategies in one article.

What is CRM Marketing
What is CRM Marketing?
In today's digital world, where competition for customer attention is at its peak, companies are looking for effective ways to interact with customers. CRM marketing is becoming a must-have tool that allows not only to attract new customers, but also to build long-term relationships with them. In this article, we will analyze what CRM marketing is, who needs it, how to implement it, and what mistakes should be avoided.


CRM marketing is a strategy based on using data about new Zealand telemarketing data the target audience to build personalized and working communications. CRM marketing is based on the use of Customer Relationship Management – ​​software that helps collect , store and verify information about customers. The system allows you to:

• Segment : divide customers into groups based on various criteria (demographic, behavioral, transactional) in order to offer them relevant products and services.

• Create personal communications: create individual offers and mailings for each client, taking into account their interests and preferences.

• Automate marketing processes : set up automatic mailings, trigger messages and email chains to save time and resources.

• Analyze the effectiveness of marketing campaigns: monitor mailing results, clicks, conversions and other metrics to optimize your strategy.

CRM as a tool has many benefits for businesses. The most common ones include an increase in the number of clients, an increase in sales, an increase in the lifetime value of the client (LTV), and optimization of marketing expenses.