Lead Qualification & Scoring Mastery
Posted: Sun May 25, 2025 8:58 am
Don't waste time on unqualified leads.
Task: Refine Your Qualification Criteria.
Beyond BANT (Budget, Authority, Need, Timeline), what are your absolute must-haves for a qualified lead? (e.g., specific technology stack, certain pain point, company size).
Action: Document your qualification checklist.
Task: Implement Lead Scoring (Simple).
Assign points to actions (e.g., email open +1, email click +3, website visit +5, demo request +20). Assign points to demographics (e.g., job title = VP +10, company size > 50 employees +5).
Action: Set up basic lead scoring in your CRM or spreadsheet. Prioritize jamaica phone number list leads with higher scores.
Task: Practice Discovery Calls.
Every initial conversation should be a discovery call, not a sales pitch. Ask open-ended questions to uncover needs, challenges, and motivations.
Action: Prepare 5-7 discovery questions for your ICP.
Phase 3: Optimization & Conversion (Days 41-61)
This phase is about converting the generated leads and establishing sustainable growth.
Task: Refine Your Qualification Criteria.
Beyond BANT (Budget, Authority, Need, Timeline), what are your absolute must-haves for a qualified lead? (e.g., specific technology stack, certain pain point, company size).
Action: Document your qualification checklist.
Task: Implement Lead Scoring (Simple).
Assign points to actions (e.g., email open +1, email click +3, website visit +5, demo request +20). Assign points to demographics (e.g., job title = VP +10, company size > 50 employees +5).
Action: Set up basic lead scoring in your CRM or spreadsheet. Prioritize jamaica phone number list leads with higher scores.
Task: Practice Discovery Calls.
Every initial conversation should be a discovery call, not a sales pitch. Ask open-ended questions to uncover needs, challenges, and motivations.
Action: Prepare 5-7 discovery questions for your ICP.
Phase 3: Optimization & Conversion (Days 41-61)
This phase is about converting the generated leads and establishing sustainable growth.