Deep Dive into Your Ideal Client & Niche
Posted: Sun May 25, 2025 8:56 am
Task: Define Your Ideal Customer Profile (ICP).
For Businesses/Freelancers: Who are your absolute best, most profitable, easiest-to-work-with clients? What industries are they in? What's their company size, revenue, growth stage? What challenges do they face that you uniquely solve?
For Sales Professionals: Which companies in your territory represent the highest potential for your product/service? Go beyond basic firmographics. What are their strategic initiatives? Who are your existing best clients?
Action: Create a detailed document outlining your ICP. Be specific. Example: "Tech startups, Series A-B funding, 20-100 employees, struggling with scalable remote onboarding processes."
Task: Develop Detailed Buyer Personas.
Who are the key decision-makers, influencers, and end-users jamaica phone number list within your ICP companies? What are their job titles, daily responsibilities, pain points, motivations, and professional aspirations? Where do they hang out online? What content do they consume?
Action: Create 2-3 detailed buyer personas (e.g., "Sarah, Head of HR," "David, CTO"). Give them names, backstories, and list their top 3 pain points and top 3 desired outcomes.
Task: Niche Down Relentlessly.
Resist the urge to be everything to everyone. The more specific your niche, the easier it is to position yourself as an expert and attract highly relevant leads.
Action: From your ICP, select the most profitable or most accessible niche to focus on for this 61-day sprint.
For Businesses/Freelancers: Who are your absolute best, most profitable, easiest-to-work-with clients? What industries are they in? What's their company size, revenue, growth stage? What challenges do they face that you uniquely solve?
For Sales Professionals: Which companies in your territory represent the highest potential for your product/service? Go beyond basic firmographics. What are their strategic initiatives? Who are your existing best clients?
Action: Create a detailed document outlining your ICP. Be specific. Example: "Tech startups, Series A-B funding, 20-100 employees, struggling with scalable remote onboarding processes."
Task: Develop Detailed Buyer Personas.
Who are the key decision-makers, influencers, and end-users jamaica phone number list within your ICP companies? What are their job titles, daily responsibilities, pain points, motivations, and professional aspirations? Where do they hang out online? What content do they consume?
Action: Create 2-3 detailed buyer personas (e.g., "Sarah, Head of HR," "David, CTO"). Give them names, backstories, and list their top 3 pain points and top 3 desired outcomes.
Task: Niche Down Relentlessly.
Resist the urge to be everything to everyone. The more specific your niche, the easier it is to position yourself as an expert and attract highly relevant leads.
Action: From your ICP, select the most profitable or most accessible niche to focus on for this 61-day sprint.