The Blurring Lines of B2B & B2C Marketing

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Deprecation of Third-Party Cookies: This will significantly impact retargeting and audience targeting capabilities on third-party ad platforms.
Shift to First-Party Data: Companies will need to invest more in strategies to collect and activate their own customer data (e.g., website analytics, CRM data, email subscriber lists).

Potential Cost Impact: Could increase the cost of reaching new, cold audiences via paid channels, while making engagement with existing audiences (through owned channels) more valuable and cost-effective. Investing in data clean rooms and Customer Data Platforms (CDPs) may become necessary for advanced first-party data activation.


Consumerization of B2B: B2B buyers expect the seamless, personalized, and engaging jamaica phone number list experiences they get as consumers. This pushes B2B lead generation to adopt more sophisticated UX, content, and personalization tactics.
Impact on Costs: May necessitate investment in more emotionally resonant branding, richer content formats (e.g., high-quality video), and more sophisticated personalization technologies, potentially increasing initial costs but aiming for higher engagement and conversion.