Monthly Retainer: Fixed monthly fee ($3,000 - $25,000+ per month). Predictable, but not directly tied to performance.
Example: Belkins offers plans from $2,000-$4,000/month (30+ yearly appointments) to $8,000+/month (200+ yearly appointments).
Performance-Based (CPL/CPA/PPA): Payment tied to specific outcomes (e.g., $50 - $1,000 per qualified lead or appointment). Aligns incentives but can be more expensive per unit if quality is high.
Example: Appointment setting services often range from $50 - $200 per appointment.
Hourly Rate (Staff Augmentation): Paying for hours worked, often for specific tasks or fractional roles.
Project-Based: Fixed fee for a defined campaign or project.
Commission-Based: Percentage of the sale, usually for full-cycle jamaica phone number list sales outsourcing rather than pure lead gen.
Pros (Outsourced):
Access to Specialized Expertise: Agencies often have diverse teams with deep experience across various channels and industries.
Scalability & Flexibility: Easily scale efforts up or down without the burden of hiring/firing.
Lower Fixed Costs: Convert high fixed personnel costs into more variable service fees. Outsourcing can potentially reduce CAC by up to 40%.
Faster Time to Market: Agencies can often ramp up campaigns quickly.
Premium Tools Access: Agencies often have access to expensive tools that might be cost-prohibitive for individual companies.
Objective Perspective: External agencies can provide fresh insights and challenge internal assumptions.
Cons (Outsourced):