Optimize Sales & Marketing Alignment (Smarketing)

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Shared Definitions & SLAs: Clearly define MQLs and SQLs, and establish Service Level Agreements (SLAs) for lead follow-up by sales. This prevents leads from going cold.

Regular Communication: Foster open communication between marketing and sales. Marketing needs feedback on lead quality; sales needs consistent lead flow and enablement materials.

Joint Goal Setting: Align sales and marketing on revenue targets, not just lead volume. This shifts the focus to pipeline and closed-won deals.
Shared CRM Data: A single source of truth for all lead and customer jamaica phone number list interactions.

High Fixed Costs: Significant investment in salaries, benefits, and software, regardless of immediate results.
Time to Ramp Up: Hiring, training, and building expertise takes time.
Talent Scarcity: Finding and retaining top talent in specialized lead generation roles can be challenging and expensive.
Lack of Diverse Expertise: A small in-house team may lack deep expertise across all channels (e.g., highly specialized SEO, complex ABM).