Geofencing & Location-Based Marketing.
Geofencing involves creating virtual geographic boundaries. or exits a geofenced area, it triggers a pre-defined action, such as sending a push notification or an SMS with a special offer. This is a core technique in Location-Based Marketing, which uses a user's real-time physical location to deliver highly relevant and timely marketing messages, often driving foot traffic to physical stores.
Mobile Wallet Marketing.
This involves leveraging digital wallets (e.g., Apple Wallet, Google Wallet, local platforms like bKash/Nagad in Bangladesh) for marketing purposes. This includes storing loyalty jordan phone number list cards, coupons, tickets, boarding passes, and facilitating mobile payments. Marketers can send notifications when a user is near a store with a saved loyalty card or offer personalized discounts directly to their mobile wallet.
Content, Experience, & Engagement
Short-Form Video Content.
This refers to concise, highly engaging video clips typically under 0 seconds (often - seconds), optimized for vertical viewing on mobile. Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominated by this format. In 0, it's a primary content type for brand discovery, entertainment, and social commerce, requiring rapid pacing and authentic storytelling.
User-Generated Content (UGC).
UGC is any content (videos, photos, reviews, testimonials) created by consumers rather than the brand itself. In mobile marketing, UGC is invaluable for building authenticity, trust, and community, especially among Gen Z and Alpha. Brands actively encourage and re-share mobile-created UGC to boost credibility and engagement.
Augmented Reality (AR) Marketing.
AR marketing overlays digital content onto the real world when viewed through a mobile device's camera. This allows for immersive experiences like virtual product try-ons (e.g., trying on makeup or clothes), visualizing furniture in one's home, or interactive filters for social media. AR is a powerful tool for enhancing product exploration and engaging consumers in a novel way.