Key Mobile Marketing Channels and Techniques
Paragraph 9: Mobile App Marketing & Optimization.
For businesses with a strong use case, a dedicated mobile app is critical. The plan must cover:
App Store Optimization (ASO): Essential for organic discovery, including keyword research, compelling titles, engaging visuals (screenshots, videos), and managing ratings/reviews.
User Acquisition (UA) Campaigns: Targeted paid campaigns on app stores (Apple Search Ads, Google Play Ads), social media, and programmatic platforms.
Onboarding & Engagement: Designing a seamless jordan phone number list onboarding experience and leveraging personalized push notifications (leading to 4x higher open rates) and in-app messaging for re-engagement and retention.
Paragraph SMS/MMS and the Rise of RCS Messaging.
SMS/MMS remains a highly effective direct communication channel, boasting nearly 90% open rates. The plan must now integrate RCS (Rich Communication Services).
Technique: Utilize RCS for branded messages with rich media (images, videos, carousels), interactive buttons (buy now, book, get directions), and read receipts.
News Insight: With Apple's iOS 18 support for RCS rolling out in 2025, RCS is poised to transform business messaging, offering app-like functionality directly within the native messaging app, driving significantly higher engagement than traditional SMS.
WhatsApp Marketing (Strategic for Bangladesh).
In markets like Bangladesh, WhatsApp is not merely a communication tool but a powerful marketing and commerce platform.
Technique: Leverage the WhatsApp Business API for automated customer service, sending personalized order updates, promotional messages (with high open rates often exceeding 90%), and even facilitating product catalog Browse and payments directly within chat.
Local Relevance: This channel's high penetration and user preference in Bangladesh make it an indispensable part of the mobile marketing plan for direct customer engagement and m-commerce.
Even with app dominance, the mobile website is often the first touchpoint.