Popular culture vs. commercial use
Posted: Thu Dec 26, 2024 3:52 am
Fun ideas, useful content and a context that makes it easy to go viral are the ingredients for success. However, you have to be careful. A meme is a very powerful element of pop culture and can unite entire communities.
Using it for advertising campaigns and actions can create rejection from users . Let's see some examples of how pop elements are used to create conversations through a couple of advertising campaigns that rely on the use of memes .
Example of the use of memes in pop vs. advertising campaigns
a) Pop
britney-spears-twitter-meme
memes-free-britney-resignation-father-britney-spears-scaled
The Britney Spears phenomenon, along with the #FreeBritney movement, is something that has undoubtedly given rise to a lot of new memes in favor of the singer. Spears achieved, on November 12, 2021, the end of the conservatorship imposed by her father, after more than 13 years of struggle.
Over the past decade, it has received countless memes, some of which even reference communism or elements of manga culture such as Sailor Moon. Here you can see some of these contents, which mix popular culture and identity of various social groups:
10-hilarious-sailor-moon-memes-only-true-explorers-will-understand-0
References to Japanese culture with a Sailor Moon meme
A meme of this nature will be used to complement a tweet with ceo email lists an introductt.
meme-sailor-moon
References to shows like RuPaul's Drag Race
Along with this Twitter account , dedicated to creating content with references to classic memes (like the one of the thinking woman, you will find it later in the article), it is common to include images of scenes from season 12 of the American edition of this drag queen reality show.
oprah-winfrey-interview-with-prince-harry-and-meghan-markle.r_d.1059-351-0
Still from the interview of Megan Markle and Prince Harry, Duke and Duchess of Sussex, with Oprah Winphrey
An image that has become a meme on its own . But, again, and if you look at all the examples we have seen, you will realize that it is necessary to have clear references and situations of the moment to understand them and be able to use them.
Using it for advertising campaigns and actions can create rejection from users . Let's see some examples of how pop elements are used to create conversations through a couple of advertising campaigns that rely on the use of memes .
Example of the use of memes in pop vs. advertising campaigns
a) Pop
britney-spears-twitter-meme
memes-free-britney-resignation-father-britney-spears-scaled
The Britney Spears phenomenon, along with the #FreeBritney movement, is something that has undoubtedly given rise to a lot of new memes in favor of the singer. Spears achieved, on November 12, 2021, the end of the conservatorship imposed by her father, after more than 13 years of struggle.
Over the past decade, it has received countless memes, some of which even reference communism or elements of manga culture such as Sailor Moon. Here you can see some of these contents, which mix popular culture and identity of various social groups:
10-hilarious-sailor-moon-memes-only-true-explorers-will-understand-0
References to Japanese culture with a Sailor Moon meme
A meme of this nature will be used to complement a tweet with ceo email lists an introductt.
meme-sailor-moon
References to shows like RuPaul's Drag Race
Along with this Twitter account , dedicated to creating content with references to classic memes (like the one of the thinking woman, you will find it later in the article), it is common to include images of scenes from season 12 of the American edition of this drag queen reality show.
oprah-winfrey-interview-with-prince-harry-and-meghan-markle.r_d.1059-351-0
Still from the interview of Megan Markle and Prince Harry, Duke and Duchess of Sussex, with Oprah Winphrey
An image that has become a meme on its own . But, again, and if you look at all the examples we have seen, you will realize that it is necessary to have clear references and situations of the moment to understand them and be able to use them.