Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually filtered out, but even so, there’s also the issue of companies sending too many marketing emails, which can quickly become an annoyance to most people and cause recipients to opt-out from future communications.
I delete an average of 30-50 turkey whatsapp number data 5 million unsolicited emails every day. It’s a nuisance, given the fact that I do use a reliable email platform for my agency. I frequently spend the first 10-15 minutes of my day clearing out my inbox from irrelevant or too-frequent emails from sources I need to be in touch with, and thus choose to stay in their mail list even though many of them email me too often.
As a marketer, I often pay attention to the marketing practices that drive me nuts as a consumer and try to find ways to be effective in my profession without becoming ‘one of them’. When it comes to email marketing, less is more. Daily or even weekly emails could drive potential new buyers away. In our experience here at Pulse, bi-weekly or even monthly emails tend to generate a higher ROI.