Discount club: what it is and why you should have one in your company

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Discount club: what it is and why you should have one in your company
The feeling of seeing a product on sale motivates any consumer to buy from a brand, if the offer is tempting. In a discount club, this dynamic can be more frequent and with irresistible advantages.

Octadesk's CX Trends 2024 study revealed that 44% of Brazilians interviewed value receiving special discounts on future purchases. Did you see the opportunity to win over and retain customers?

To better clarify this topic, we will explain everything you need to know about how a discount club works and the benefits for your business. Check it out!

What is a discount club?
A discount club is a type of loyalty program that essentially offers its guatemala whatsapp database discounts on products/services from the company promoting the club and/or other associated partners.

This discount program works like a subscription, encouraging repeat purchases and ongoing customer engagement.


How about, in addition to your own discounts, offering benefits such as:

discounts in stores, restaurants, gyms, pharmacies and health clinics;
partnerships with retail network services,
exclusive benefits in entertainment, such as cinemas or streaming platforms.
Why create a discount club for your company?
You've probably already understood that offering discounts is a beneficial action to include in your company's relationship marketing . Now, we'll highlight some benefits of adopting this strategy. Check it out below!


Attracting new customers
A discount club is a great attraction for consumers looking for more benefits at the time of purchase. Unlike one-off promotions, this club offers ongoing benefits, which creates a lasting value proposition.

Imagine a potential buyer evaluating the offers of two similar brands. If one of them offers discounts on services that he already uses, such as cell phone top-ups, streaming services,

Retention and loyalty
It's a fact: loyal customers spend more and stay with the company longer. A discount club encourages this loyalty, as exclusive benefits make them feel special.

Additionally, discounts can be designed to encourage repeat purchases, keeping the engagement cycle active. Example: “Get 15% off your next purchase.”

Increase in average ticket
By offering exclusive discounts, you can encourage customers to purchase higher-value products.

For example, a customer may feel influenced to purchase a “premium” package or complementary products, upon realizing the differentiated advantages of acquiring them through their membership in the club.

Competitive advantage
In every market you need to stand out to remain interesting in the eyes of consumers.

The discount club positions its brand as innovative and concerned about the customer, that is, it is doing more than necessary. Therefore, here is a reason to meet their expectations and have a possible competitive advantage over the competition.

Reduction in default
Customers generally prioritize paying for services that they perceive as valuable and essential to their routine. Therefore, offering relevant benefits can help them maintain their financial commitment to the company.

How to plan the creation of a discount club?
Launching a discount club requires strategic planning and alignment with the needs of your audience. Therefore, we have listed below the main steps to create a successful club.