Compare your campaign’s metrics to another timeframe
Posted: Tue Apr 22, 2025 9:27 am
As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly. Each digital marketing platform gives you the opportunity to review your campaigns, and typically will allow you to make changes while your campaign is running based on what has been working, or what hasn’t. The first step to optimizing your ad campaigns is to know what information to pay attention to.
Know which metrics measure or quantify your specific marketing goals best.
Before starting any digital campaign, you should have a nigeria whatsapp number data 5 million clear goal in mind of what you’d like to achieve through your advertising. If you’d like to drive traffic to your website or encourage online sales, focus on link clicks and click-through rate (CTR). If your marketing goal is to drive phone calls to your business, check out the call details report in Google Ads. There’s no specific value or number for a “good” number of clicks or phone calls — measuring the success of your campaign largely depends on your specific business structure and goals. CTRs often vary based on industry, but you can always estimate or create goals based off of certain CTR benchmarks.
If you were running the same or a similar campaign at a different time, compare the same metrics to that timeframe. Are there significant differences, or do they look about the same? Have they improved? If seasonality matters to your business, consider running different campaigns at peak times than you would during the off-season.
Know which metrics measure or quantify your specific marketing goals best.
Before starting any digital campaign, you should have a nigeria whatsapp number data 5 million clear goal in mind of what you’d like to achieve through your advertising. If you’d like to drive traffic to your website or encourage online sales, focus on link clicks and click-through rate (CTR). If your marketing goal is to drive phone calls to your business, check out the call details report in Google Ads. There’s no specific value or number for a “good” number of clicks or phone calls — measuring the success of your campaign largely depends on your specific business structure and goals. CTRs often vary based on industry, but you can always estimate or create goals based off of certain CTR benchmarks.
If you were running the same or a similar campaign at a different time, compare the same metrics to that timeframe. Are there significant differences, or do they look about the same? Have they improved? If seasonality matters to your business, consider running different campaigns at peak times than you would during the off-season.