The End of Sales Reps to the Rise of B2B Sales Consultants

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The Transformation of B2B Sales: From the Age of Sales Reps to the Age of Consultants and the Zydon B2B Revolution
Summary
The Rise of B2B Sales Consultants
The digital age and the evolution of B2B sales
Zydon the B2B ecommerce platform
How to adapt to this change?
The Rise of B2B Sales Consultants
The B2B market has always been fertile ground for innovation germany whatsapp database evolution. One of the most significant changes we have seen is the transition from the traditional role of sales representatives to a more consultative approach to sales .

This shift has been driven by the increasing complexity of B2B markets and the need for a competitive edge .

First, traditional sales representatives used to focus primarily on selling products or services , with little or no involvement in the customer 's decision-making process . Literally acting as “order takers” .

However, fierce competition and similarity between products and services in many B2B sectors have led to a need for greater added value .

Hence, sales consultants have emerged as the answer to this need. They don’t just sell a product or service, but engage deeply with the client’s challenges and goals . They offer personalized advice and solutions , helping clients make informed decisions that can benefit their business in the long run.

Read also: Discover the national companies that are references in consultative sales

The digital age and the evolution of B2B sales
Digitalization has also played a crucial role in the evolution of B2B sales .

B2B e-commerce and online sales platforms have made many of the traditional sales rep roles redundant or automated. As a result, the salesperson’s role has had to adapt and become more strategic and consultative .

So this transformation has also brought challenges. How can companies adapt to this new digital era of B2B sales ? How can they empower their salespeople to become effective consultants?

The answer may lie in innovative solutions like Zydon B2B .

Zydon the B2B ecommerce platform
Zydon is a solution that integrates with Sankhya ERP and is designed to support this transformation in B2B sales . It is equipped with a series of functionalities that help both sellers and customers .

The solution offers a white-label B2B ecommerce portal where customers can place orders, request quotes, and view financial histories . It also has a seller portal that allows sales consultants to place orders and track reports and status .

Furthermore, Zydon B2B respects the specific business rules of each company , as all configurations and parameterizations occur within the ERP itself .

All of this also helps empower salespeople to become more effective advisors . By providing a portal where salespeople can manage orders and track reports, the platform makes it easier for them to transition into a more advisory role .

This allows salespeople to focus on providing personalized advice and strategic solutions to their customers , rather than worrying about administrative tasks:


How to adapt to this change?
Ultimately, transforming B2B sales from a rep- focused model to a consultative model is a positive change for everyone involved.