The code collects data about user behavior on a website and in apps using events. Facebook offers both predefined standard events and individual events, so-called "custom events."
These events are used for optimizing advertising campaigns, retargeting, and pakistan phone number data measuring conversion rates. Here are some of the most important standard events offered by Facebook Pixel, which already deliver valuable results in the basic version:
Facebook Pixel; Standard Events at a Glance
You can download the above graphic as a PDF here: Facebook Pixel Standard Events
Create and set up Facebook Pixel
Each Facebook pixel is unique and has a pixel ID. It is stored in the header area, the visible area at the top of websites.
There are two ways to create pixels:
a) Create Facebook pixels with Ads Manager
Facebook Ads Manager provides detailed analytics and content, giving advertisers the control to monitor and optimize campaign performance in real time. The following steps are required:
What is the Facebook Pixel needed for?
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