Social Media Management Tools & Software 2025
Posted: Sat Apr 19, 2025 8:04 am
Agorapulse
Social media management tool Agorapulse screenshot
Agorapulse offers interaction management even in the free version: The "Social Inbox" easily manages comments, mentions, private messages, and ratings of both organic posts and ads in a centralized inbox. This makes it easier for social media managers to respond quickly.
Every version of the social media tool Agorapulse can be managed via both a desktop and mobile app. The paid versions also offer advanced inbox features that simplify community management and responding to customer inquiries using marketing automation —for example, automatic responses to frequently asked questions. Furthermore, Google Analytics integration is included starting with the cheapest version.
These social media channels can be managed with Agorapulse:
Facebook (posts with text and images, Reels, Stories)
Instagram (single image posts, carousels, videos, stories)
X (limited or costs extra)
TikTok
LinkedIn
YouTube
Pinterest
Google Business
Republishing existing content is possible with the "queued post" feature. This can be useful for specific anniversaries, for example, or for offers that you want to run and promote at regular intervals. With this feature, you don't have to create new content each time. Instead, you put the original post back in the queue after publishing it and schedule it to be republished at one or more times.
Using the social listening tool, social media managers can track predefined mentions, relevant hashtags, and keywords related to the brand on social networks. In addition to reports (basic reporting is already available in the free version), Agorapulse offers a feature that allows you to directly measure the return on investment (ROI) of each post.
Overall, Agorapulse offers numerous features that support you in implementing your social media strategy. However, there are a few drawbacks:
X is no longer included in the free version, and the paid versions only include post india mobile number data scheduling; Inbox and reporting cost extra.
The Canva integration is only available in the mid-priced package (119 euros/month).
In terms of AI, Agorapulse currently only offers an AI copywriter that supports content writing.
Agorapulse offers a free version that allows users to manage three social media profiles and schedule 10 posts per month. Three additional paid packages , depending on the number of social media profiles and features, cost between €79 and €149 per month per user. A free trial is available for all. Agorapulse offers discounts to clubs and non-profit organizations.
Agorapulse is headquartered in Paris.
Buffer
Social Media Management Tool Buffer Screenshot
Buffer specializes in social media for businesses , especially SMEs and non-profit organizations.
Buffer lets you schedule content, including videos, for major social networks—even Bluesky and Mastodon are included.
X
Facebook (Pages and Groups): Posts, Stories, Reels
Instagram: Posts, Stories, Reels, Carousels
TikTok
LinkedIn
Pinterest
Threads
Bluesky
mastodon
YouTube
Google Business
This is possible via the desktop version, the mobile app, and a browser extension. All versions include bit.ly 's link shortening feature . Each version also provides hashtag suggestions. Buffer also offers two special features: a landing page where you can present a current offer, for example, and an in-app reminder for when you should create your next TikTok video.
Even the free version includes the “AI Assistant,” which is based on OpenAI and helps you find ideas and create content specific to your platform and target audience.
The content planner Buffer offers three packages . The free version allows you to manage three channels, with a Facebook page and a Facebook group, for example, counting as two channels. It is also limited to one user and 10 scheduled social media posts per channel at any one time. Reporting is only available for the last 30 days with the free version. Anyone who wants to post more and integrate multiple social media accounts will need to upgrade to one of the paid versions. Additional channels and an unlimited number of posts are available for $5 per month for one user or $10 per month for an unlimited number of users. The paid packages can be tested free of charge for two weeks.
For individual users or small teams that don't manage too many social media accounts, Buffer offers excellent value for money. Nonprofit organizations receive a 50 percent discount with appropriate proof of eligibility.
Buffer was founded in Birmingham, UK, in 2010, relocated to San Francisco three years later, and now operates globally and remotely. Buffer uses Amazon Web Services servers based in the US.
Hootsuite
Social media management tool Hootsuite screenshot
Hootsuite social media management
Hootsuite is considered a classic among social media management tools and is used by both small and large companies. Depending on the plan, Hootsuite integrates between 10 and more than 50 social media accounts – from Facebook and Instagram (including Threads) to X, TikTok and YouTube, to LinkedIn and Pinterest, all major social media platforms are included. This allows you to not only create social media posts, stories, videos, etc., and publish them at set times on various channels, but also integrates tracking, monitoring, and reporting.
The "OwlyWriter AI" generates ideas for social media content and suitable hashtags, among other things, and supports tracking. Private messages and comments can be processed automatically with saved replies, auto-replies, and a generative AI chatbot.
Social media management tool Agorapulse screenshot
Agorapulse offers interaction management even in the free version: The "Social Inbox" easily manages comments, mentions, private messages, and ratings of both organic posts and ads in a centralized inbox. This makes it easier for social media managers to respond quickly.
Every version of the social media tool Agorapulse can be managed via both a desktop and mobile app. The paid versions also offer advanced inbox features that simplify community management and responding to customer inquiries using marketing automation —for example, automatic responses to frequently asked questions. Furthermore, Google Analytics integration is included starting with the cheapest version.
These social media channels can be managed with Agorapulse:
Facebook (posts with text and images, Reels, Stories)
Instagram (single image posts, carousels, videos, stories)
X (limited or costs extra)
TikTok
YouTube
Google Business
Republishing existing content is possible with the "queued post" feature. This can be useful for specific anniversaries, for example, or for offers that you want to run and promote at regular intervals. With this feature, you don't have to create new content each time. Instead, you put the original post back in the queue after publishing it and schedule it to be republished at one or more times.
Using the social listening tool, social media managers can track predefined mentions, relevant hashtags, and keywords related to the brand on social networks. In addition to reports (basic reporting is already available in the free version), Agorapulse offers a feature that allows you to directly measure the return on investment (ROI) of each post.
Overall, Agorapulse offers numerous features that support you in implementing your social media strategy. However, there are a few drawbacks:
X is no longer included in the free version, and the paid versions only include post india mobile number data scheduling; Inbox and reporting cost extra.
The Canva integration is only available in the mid-priced package (119 euros/month).
In terms of AI, Agorapulse currently only offers an AI copywriter that supports content writing.
Agorapulse offers a free version that allows users to manage three social media profiles and schedule 10 posts per month. Three additional paid packages , depending on the number of social media profiles and features, cost between €79 and €149 per month per user. A free trial is available for all. Agorapulse offers discounts to clubs and non-profit organizations.
Agorapulse is headquartered in Paris.
Buffer
Social Media Management Tool Buffer Screenshot
Buffer specializes in social media for businesses , especially SMEs and non-profit organizations.
Buffer lets you schedule content, including videos, for major social networks—even Bluesky and Mastodon are included.
X
Facebook (Pages and Groups): Posts, Stories, Reels
Instagram: Posts, Stories, Reels, Carousels
TikTok
Threads
Bluesky
mastodon
YouTube
Google Business
This is possible via the desktop version, the mobile app, and a browser extension. All versions include bit.ly 's link shortening feature . Each version also provides hashtag suggestions. Buffer also offers two special features: a landing page where you can present a current offer, for example, and an in-app reminder for when you should create your next TikTok video.
Even the free version includes the “AI Assistant,” which is based on OpenAI and helps you find ideas and create content specific to your platform and target audience.
The content planner Buffer offers three packages . The free version allows you to manage three channels, with a Facebook page and a Facebook group, for example, counting as two channels. It is also limited to one user and 10 scheduled social media posts per channel at any one time. Reporting is only available for the last 30 days with the free version. Anyone who wants to post more and integrate multiple social media accounts will need to upgrade to one of the paid versions. Additional channels and an unlimited number of posts are available for $5 per month for one user or $10 per month for an unlimited number of users. The paid packages can be tested free of charge for two weeks.
For individual users or small teams that don't manage too many social media accounts, Buffer offers excellent value for money. Nonprofit organizations receive a 50 percent discount with appropriate proof of eligibility.
Buffer was founded in Birmingham, UK, in 2010, relocated to San Francisco three years later, and now operates globally and remotely. Buffer uses Amazon Web Services servers based in the US.
Hootsuite
Social media management tool Hootsuite screenshot
Hootsuite social media management
Hootsuite is considered a classic among social media management tools and is used by both small and large companies. Depending on the plan, Hootsuite integrates between 10 and more than 50 social media accounts – from Facebook and Instagram (including Threads) to X, TikTok and YouTube, to LinkedIn and Pinterest, all major social media platforms are included. This allows you to not only create social media posts, stories, videos, etc., and publish them at set times on various channels, but also integrates tracking, monitoring, and reporting.
The "OwlyWriter AI" generates ideas for social media content and suitable hashtags, among other things, and supports tracking. Private messages and comments can be processed automatically with saved replies, auto-replies, and a generative AI chatbot.