Phone Database

These days, it is difficult to choose one effective channel through which you will send all the most important information to the recipient. Some customers prefer two-way WhatsApp communication, others are loyal to SMS. Companies are increasingly choosing multichannel or omnichannel communication and adapting the sending of messages through several channels. The multichannel strategy assumes contact with the user through various forms of communication that operate independently of each other. The communication channels are not integrated, so the information provided may differ. Multichannel will work best for companies that want to reach many different groups of recipients, but do not care about flexibility.

Currently, customers usually expect consistency and exactly the same information regardless of whether they watched a TV ad, read an email promoting a new collection, or went to a store and saw a large banner with promotions. chinese overseas canada database In the omnichannel strategy, all online and offline channels are integrated, so the recipient can click on the link received in the email and browse the offer in the online store, then compare similar products in the application and go to the stationary store to finally make a purchase there. Implementing the omnichannel strategy requires analyzing customer needs and, on this basis, correctly integrating different channels. In omnichannel, personalization and selection of communication channels to the recipient's preferences play an important role. Marketing automation allows for the smooth implementation of omnichannel and building a long-term relationship with the customer.