7 digital marketing trends for 2021

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We are going to enter 2021 with a change. This year has changed everyone's lives, without exception. The pandemic has forced changes in behavior, technology, and ways of working. All of this has impacted digital marketing trends for 2021 , which is the topic of this article.

Talking about digital marketing trends for 2021 is, in a way, facing a scenario of uncertainty due to the still unresolved crisis in relation to the COVID-19 pandemic, which seriously shook all markets last year.

Top Digital Marketing Trends for 2021
Discover the main digital marketing trends in 2021 below and start thinking about your business strategies:

1- SEO with a new focus
Image with the various SEO tools

SEO (Search Engine Optimization) — optimization for search engines — has croatia whatsapp number database been important in digital marketing and this optimization work is increasingly valued.

It is through SEO that the pages of a website or blog rank and achieve unpaid positions, called “ organic positions ” in search engines such as Google, Bing and Yahoo.

In addition to the obvious advantage of gaining traffic at no cost with sponsored links, there is the fact that organic search traffic is extremely qualified.

SEO techniques are frequently improved, usually in line with Google algorithm updates. In addition, the main search engine is always improving its features.

One of them is the featured snippet , which guarantees a response to what the user is looking for without them having to visit a website. It is the “box” of answers or listings that appears before the results. See the example below:



The fight for position zero is not that new, however, it is becoming a trend because Google is prioritizing this user experience, of already having the answers directly in the SERP. Along with the featured snippet is the group of frequently asked questions.

We can conclude that this is a new approach, perspective or dimension of SEO, called “ SEO On SERP ” and which is among the main trends in digital marketing in 2021.

Therefore, optimization work should be based on techniques that stand out in frequently asked questions and search response pages.

2 – Voice searches
Image shows a cell phone and the voice search option

It's not something new, you might think. It really isn't, however, this means of research has grown a lot in recent years.

When it comes to voice search, you need to adapt your SEO strategy , as it has a different semantic structure than typed searches.

While the latter are usually shorter, less specific and normally without prepositions, the voiced version is much more specific.

Furthermore, voice search is also more accurate, since spelling errors and changes in the semantics of words due to accentuation, for example, occur more frequently in written searches and can compromise the search result.

What you should do then is remember to use simpler terms, explore features like featured snippets and use long-tail keywords .

3 – WhatsApp Business
Image with the WhatsApp Business symbol: a conversation bubble with the letter B inside

The most downloaded and used messaging app worldwide has gained a business version and has become a powerful tool for increasing sales and digital marketing.

Packed with features, WhatsApp Business has made everyday life easier for companies, especially small and medium-sized ones, which can showcase their products and even close deals directly through the app.

To learn more about the app's capabilities, read these articles:

WhatsApp Business: 5 tips to improve customer service
WhatsApp Business: why and how to use it to boost your business
WhatsApp Business as a strategy to improve your sales
5 Ways to Use WhatsApp for Business
How to use WhatsApp Business to improve customer relationships
4 – Integrated e-commerce and social networks
People trading online, representation of the integration between e-commerce and social networks, digital marketing trends for 2021

Instagram Shopping, the WhatsApp button on websites and WhatsApp Business itself show that e-commerce and social networks are increasingly integrated.

The pandemic accelerated much of this development process, after all, with everyone at home, online shopping took a leap.

The trend is for this to become increasingly more perfected and for businesses via social networks to gain more and more space and followers — both entrepreneurs and consumers.