What is this, an interrogation?
Posted: Sat Apr 05, 2025 4:11 am
Naturally, common sense and a collaborative mint database approach with the prospect you are contacting must be the guiding light for the development of this first, very short questionnaire. The important thing is to make the user understand that you do not want to "profile" him, but that the questions asked will be useful to him in order to receive interesting proposals (and not, on the contrary, useful to you in order to commercially exploit this information).
So what information can you hope to receive from your prospects, just contacted through a Permission Marketing strategy? The reflection must naturally start from the sector in which your company operates, from what you can offer your customers and from the specific interests of your target.
In general, you could offer the user some ad hoc alternatives to let you know which category of products or services offered by your company he is most interested in, what his expectations are when he contacts companies like yours, what doubts and questions he has about the business and its products that you are presenting to him.
The right compromise between the need to profile your contact list and the understandable reticence of the latter to provide information to a company that is contacting them for the first time, is to try to present yourself , rather than giving the impression of wanting to "extort" too much information.
Show that you are attentive to your customer's needs, interested in providing them with a better service, available for dialogue and to respond to their needs. In this way, you will lay the best foundations for creating a profitable and lasting relationship with your contact.
So what information can you hope to receive from your prospects, just contacted through a Permission Marketing strategy? The reflection must naturally start from the sector in which your company operates, from what you can offer your customers and from the specific interests of your target.
In general, you could offer the user some ad hoc alternatives to let you know which category of products or services offered by your company he is most interested in, what his expectations are when he contacts companies like yours, what doubts and questions he has about the business and its products that you are presenting to him.
The right compromise between the need to profile your contact list and the understandable reticence of the latter to provide information to a company that is contacting them for the first time, is to try to present yourself , rather than giving the impression of wanting to "extort" too much information.
Show that you are attentive to your customer's needs, interested in providing them with a better service, available for dialogue and to respond to their needs. In this way, you will lay the best foundations for creating a profitable and lasting relationship with your contact.