Place the keywords

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This works with keywords that you place in various positions in the listing (title, bullet points, backend). When searching for relevant keywords, you should always use appropriate Amazon tools. With tools like Helium10, you can find out in just a few steps which terms are relevant to your product on Amazon. Keyword research often yields several hundred keywords, which is why using a tool is essential.


The keywords found should now be placed in appropriate positions in the listing. For truemoney database this purpose, you have the title, backend, bullet points, and description. The most important parts for the algorithm are the title and backend. The title is the listing headline, which also appears above the listing in the search results, while the backend provides a way to further prepare the most important keywords for the algorithm.

In the title, the keywords should be placed exactly as they were found in the research. In the example above, for example, you can see that "skip rope for children" has a search volume of over 26,000, while "skip rope for children" is searched for just 287 times. In this case, the title should therefore include the phrase "skip rope for children ," even if that's not the best wording.