- Caleb Riutta, Co-Founder of DUSK Digital

[sumonasumonakha.t]

Did you address the user’s search intent?
Addressing the user's search intent is crucial for ranking on Google, as search engines aim to provide the most relevant and helpful content based on what the user is looking for.

If your content doesn't match the intent behind a search query, it's unlikely to rank, no matter how well optimized it is.

You can have the perfect keyword, but if your content doesn't match the user's intent, it won facebook database t work.

Caleb Riutta



Search intent refers to the reason behind a search—whether the user is looking for information, wants to make a purchase, or is looking for a specific website.

There are four main types of search intent:

Informational : The user is looking for [answers] or [knowledge]. For example, they might search for " how to write SEO copy. "
Navigational : The user wants to find a specific website or page, such as " Facebook Login " or " Google Analytics Dashboard ."
Transactional : The user is ready to make a purchase or perform an action, such as searching for " buy SEO software " or " sign up for online marketing courses ."
Commercial : The user compares products or looks for reviews before making a decision, such as " best SEO tools " or " SEO software reviews ."
To check if you have met the "search intent" , examine the "top ranking pages" for your "target keyword" and identify the type of "content" they offer.

Are they answering a [question], selling a [product], or offering a [comparison]?