Investigate your competitors’ use of social media & PR

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By restructuring their content to directly answer these queries, they appeared in top positions above their competitors.

Epic Web Studios

- David Hunter, Founder at Local Falcon and Epic Web Studios

As a result, you can maintain a strong brand presence across multiple touchpoints.

By evaluating your competitors' approach, you can see which channels they are prioritizing truemoney database and where they are gaining ground.

It allows you to evaluate how competitors share their content across content distribution channels such as blogs, videos, and social media platforms.


Look at your competitors' social media usage to measure their engagement levels. You should also conduct brand sentiment analysis to understand public opinion about their products or services.

Study insights from PR campaigns and use media monitoring to see how they maintain their visibility.

Brand mentions play a significant role in this evaluation because they indicate how frequently and positively a competitor is mentioned across the web, including news portals, social media, and blogs.

Here is an example of a brand mentions report that shows total brand mentions, social reach, total social engagement, and audience sentiment analysis.