Reorientation of the company

[sumaiyakhatun26]

When companies merge or are acquired, a lot of things usually change. From the structure and the products offered to the corporate philosophy. In such cases, old names are often used to create a new one. Abbreviations or acronyms are used here.

Sometimes, however, something completely new is desired to give the whole company a fresh image. When merging several companies in the same region, names with a regional connection are also recommended.


If you decide to steer the company in a new direction , it may happen that the original fusion database name no longer fits the existing image. The same applies if you move to another region or even another country. If the name was originally chosen with a regional focus, a rebrand may be necessary.

3. Expansion of the product range
If the name chosen was too specific at the time of the company's founding , it may become outdated over time. This is the case, for example, if the product range has been significantly expanded. The actual name no longer describes the breadth of the product range, and it's time for a more appropriate name.

This is clearly evident in the example of the furniture store Jysk. The renaming is also expected to be accompanied by expansion, which brings us to the next point.