7 Big SEO Trends for 2023

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Find out what trends have been pointing out about everything that involves optimizing content for search engines and what brands should keep an eye on to ensure their online presence.

In fact, in this article we talk about much more than just SEO . We also cover other important factors for website ranking and creating exceptional content that attracts traffic to any type of business.

Find out more by reading the article.

7 SEO Trends for 2023
The four pillars of SEO (content, technical SEO, on-page SEO and off-page SEO) continue to be essential in a strategy for ranking in search engines .

This means that quality content, text scannability, keyword usage, user colombia whatsapp number database intent, optimization for semantic search, and other concepts considered as SEO strategies have not changed.

Therefore, we can say that SEO trends for 2023 continue to focus on providing a better user experience .

Let's get to what still — and increasingly — should have our attention!

1. Core Web Vitals
Core Web Vitals are metrics created by the Google team to measure the user experience on a website, that is, the better a person's interaction with the page, the better its evaluation by Google .

In short, Core Web Vitals are the algorithms that classify where websites will appear in future searches. To do this, it evaluates three factors: loading speed, interactivity, and visual stability.

This metric created by Google seeks to bring the most developed and optimized websites to a prominent position in the SERP.

2. Always useful and relevant content!
The Google Helpful Content Update is one of the most important updates of all time , not only because of the effects it has already brought but also because of the message that the search engine conveys.

At its launch, Google talked about being able to prioritize content “from people to people” , also implying that it will combat content generated by artificial intelligence.

Content created with the main objective of ranking well in searches will not have high rankings, according to Google. The search engine intends to identify this unoriginal, low-quality content that contains irrelevant information, and not prioritize it in the results.

3. Secure website
Google uses HTTPS as a ranking criterion . Therefore, having an SSL certificate (a digital document that allows an encrypted connection) is essential to occupy a prominent position in the SERP, as the platform understands that the website offers secure navigation to the user.

For some it may seem somewhat obvious, but there are thousands of websites that do not use the certificate and, being very unoptimistic, many probably do not even know about the existence of this certificate.

It is also worth noting that the General Data Protection Law (LGPD) is becoming increasingly relevant in the digital universe , so it is essential to comply with the guidelines established by the law. This way, companies tend to adopt safer measures for users and be well-regarded in the eyes of Google.

4. UGC content: social proof and product reviews
UGC , or user-generated content, is gaining more and more traction . Social proof is even known as one of the most powerful mental triggers.

In SEO, testimonials help the website to have more authority (because they generate references from other people talking about the brand or product) and reliability, because they convey security, since it is not the brand speaking, but rather, those who consume it and share their impressions.

In e-commerce, reviews can make a difference in other consumers' decision-making .

5. Signed content
Content signed by its authors is gaining more and more space on blogs and websites and, therefore, is listed among SEO trends. The signature endorses and gives the approval of the person who writes and argues, which is essential in EAT.

Initially, this proposal was for “Your Money or Your Life” content, also known by the anagram YMYL, which, if presented inappropriately, falsely or misleadingly, can directly impact the reader’s well-being, health, safety or financial stability.

Examples of this type of content are those on finance and health. That is why, when related to an author with expertise in the subject, they are evaluated as the best and well positioned.

To include the author in posts, one idea is to place, below the post title, the name, photo, role or very brief description and link to a relevant social network, showing that there is a person, an author behind what is being said .