The Sabiá way of organizing events aligned with the client's business objectives
Posted: Tue Dec 24, 2024 7:13 am
Discover Agência Sabiá's expertise in holding events in the B2B market with a focus on technology, attracting a decision-making and highly specialized audience, not only in Brazil, but in neighboring countries in Latin America.
Events are strategic tools for companies. These meetings, which can be held in a variety of formats, allow companies and professionals to connect, expand relationships, learn about products and services, and drive new opportunities. But how can you hold an event that delivers relevant results and makes the investment worthwhile?
Sabiá, an agency with a strong presence in the technology sector, has stood out in the cameroon whatsapp number database for going beyond ready-made models and offering its clients events that are fully aligned with business objectives and capable of promoting an effective connection with the target audience to generate relevant results.
With expertise in structuring an event from start to finish, Sabiá is responsible for all processes involved in organizing an initiative like this: evaluating objectives, designing the experience, the strategy for attracting audiences, relationships with speakers and partners, as well as post-event activities, such as evaluating data and information and even supporting sales teams.
The projects delivered by Sabiá are, for the most part, aimed at B2B companies focused on technology – mainly software and SaaS – that are looking for complete solutions for holding events in Brazil or neighboring countries in Latin America.
Among the 2023 events, “ITSM Transformation”, aimed at customers and partners of the Australian software multinational Atlassian, was held in two editions: one in Brazil and one in Mexico. The events had an audience of more than 200 people and were strategically planned to be aligned with Atlassian's business objectives. In the edition held in Brazil alone, more than 300 leads were generated. In Mexico, this number reached almost 150.
ITSM Transformation Event - Vanessa, Pedro and Aline, from Sabiá Agency
Operations Director Vanessa Sensato, Executive Director Pedro Braga and Account Assistant Aline Mariano, respectively, at the ITSM Brazil Transformation event.
André Palma, partner manager at Atlassian, says that in order to hold events at the company, it is essential to understand what the expected return on investment is and, with that, define strategies. According to him, Sabiá has become an important partner, especially due to its extensive knowledge in the area.
“Sabiá stands out for having specific knowledge about the technology area, being able to share insights and experiences that worked or didn’t work at other events, offering us out-of-the-box ideas”, says the executive.
With many years dedicated to the area, the highly specialized technology market has become Sabiá's expertise, leading to a clear understanding of what the public in this sector expects from these meetings, from the format to the content and possible connections.
“We know the market and the profile of technology professionals, so we understand how they connect. This way, we are able to suggest to the client not only communication actions, but the entire event structure, supporting this company locally”, explains Pedro Braga, executive director of Sabiá.
In addition to understanding the market, the ability to connect with the company's business objectives and, from there, think about how to measure whether the objectives are being achieved is another highly-rated skill of Sabiá Agency by its clients. In the first half of 2023, for example, Sabiá was the agency responsible for the entire infrastructure and experiences of “Future Stack”, an event by the multinational technology company New Relic, which took place in São Paulo. With a large part of the team located abroad, Sabiá was the main point of contact in Brazil for the entire organization of the event.
Events are strategic tools for companies. These meetings, which can be held in a variety of formats, allow companies and professionals to connect, expand relationships, learn about products and services, and drive new opportunities. But how can you hold an event that delivers relevant results and makes the investment worthwhile?
Sabiá, an agency with a strong presence in the technology sector, has stood out in the cameroon whatsapp number database for going beyond ready-made models and offering its clients events that are fully aligned with business objectives and capable of promoting an effective connection with the target audience to generate relevant results.
With expertise in structuring an event from start to finish, Sabiá is responsible for all processes involved in organizing an initiative like this: evaluating objectives, designing the experience, the strategy for attracting audiences, relationships with speakers and partners, as well as post-event activities, such as evaluating data and information and even supporting sales teams.
The projects delivered by Sabiá are, for the most part, aimed at B2B companies focused on technology – mainly software and SaaS – that are looking for complete solutions for holding events in Brazil or neighboring countries in Latin America.
Among the 2023 events, “ITSM Transformation”, aimed at customers and partners of the Australian software multinational Atlassian, was held in two editions: one in Brazil and one in Mexico. The events had an audience of more than 200 people and were strategically planned to be aligned with Atlassian's business objectives. In the edition held in Brazil alone, more than 300 leads were generated. In Mexico, this number reached almost 150.
ITSM Transformation Event - Vanessa, Pedro and Aline, from Sabiá Agency
Operations Director Vanessa Sensato, Executive Director Pedro Braga and Account Assistant Aline Mariano, respectively, at the ITSM Brazil Transformation event.
André Palma, partner manager at Atlassian, says that in order to hold events at the company, it is essential to understand what the expected return on investment is and, with that, define strategies. According to him, Sabiá has become an important partner, especially due to its extensive knowledge in the area.
“Sabiá stands out for having specific knowledge about the technology area, being able to share insights and experiences that worked or didn’t work at other events, offering us out-of-the-box ideas”, says the executive.
With many years dedicated to the area, the highly specialized technology market has become Sabiá's expertise, leading to a clear understanding of what the public in this sector expects from these meetings, from the format to the content and possible connections.
“We know the market and the profile of technology professionals, so we understand how they connect. This way, we are able to suggest to the client not only communication actions, but the entire event structure, supporting this company locally”, explains Pedro Braga, executive director of Sabiá.
In addition to understanding the market, the ability to connect with the company's business objectives and, from there, think about how to measure whether the objectives are being achieved is another highly-rated skill of Sabiá Agency by its clients. In the first half of 2023, for example, Sabiá was the agency responsible for the entire infrastructure and experiences of “Future Stack”, an event by the multinational technology company New Relic, which took place in São Paulo. With a large part of the team located abroad, Sabiá was the main point of contact in Brazil for the entire organization of the event.