Your freelance portfolio needs to do the following,
Posted: Tue Dec 24, 2024 7:12 am
Your freelance portfolio needs to do the following, in order to be truly effective at selling your services:
Communicate your specialty & display examples of your work.
List your contact information & show off your personality.
Highlight your relevant skills, education, and accomplishments.
Display testimonials (even if they’re from coworkers or former bosses when you’re just getting started).
Have regular updates that show your evolution, new clients, and updated sample work.
As you’re developing your portfolio site, find other freelancers within your space and get some inspiration from them to help uncover how they’re positioning themselves, formulating their value propositions, and going about building their businesses. If you need more resources on building out your portfolio site, then check out these guides here on my blog:
The best blogging courses that’ll point you in the right direction on how to make a armenia phone number resources that’s compelling
Top blogging tips and advice from expert bloggers
How to write a blog post (and convincing sales pages) in order to convert readers into clients
My most successful ways to drive traffic to your blog and nurture readers into prospects
Up next, you’ll want to showcase your best work on your portfolio site!
6. Create Examples of What You Can Deliver (on Your Portfolio Site)
You want your website to serve as a destination to demonstrate your expertise.
"Your portfolio website is a destination to demonstrate your expertise."
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With that in mind, one of the best ways to show you’re in the know within your space, is by regularly publishing new content, images, or videos (depending upon the content medium you work in) that your target clients will be impressed with. Once you have an understanding of what your clients need, go out and create examples of that exact type of content – as if you had been hired to produce it – for your own website.
There’s no better way to sell your services, than to already show your clients that you can create what they need. What’s more, is that it’ll make their projects that much easier when you have a library of related work to pull from for inspiration. Take for example the free blog headline generator tool here on my blog—this is a functional example of what my friend, Andy can build.
My website is a living example of this. When I set out to start a freelance business, I decided early on that at least once per month, I was going to make it a point to publish a very thorough 4,000+ word blog post on topics that fall under teaching my readers how to start and grow a profitable side business, the theme of everything on my site and something I have intimate experience with.
Communicate your specialty & display examples of your work.
List your contact information & show off your personality.
Highlight your relevant skills, education, and accomplishments.
Display testimonials (even if they’re from coworkers or former bosses when you’re just getting started).
Have regular updates that show your evolution, new clients, and updated sample work.
As you’re developing your portfolio site, find other freelancers within your space and get some inspiration from them to help uncover how they’re positioning themselves, formulating their value propositions, and going about building their businesses. If you need more resources on building out your portfolio site, then check out these guides here on my blog:
The best blogging courses that’ll point you in the right direction on how to make a armenia phone number resources that’s compelling
Top blogging tips and advice from expert bloggers
How to write a blog post (and convincing sales pages) in order to convert readers into clients
My most successful ways to drive traffic to your blog and nurture readers into prospects
Up next, you’ll want to showcase your best work on your portfolio site!
6. Create Examples of What You Can Deliver (on Your Portfolio Site)
You want your website to serve as a destination to demonstrate your expertise.
"Your portfolio website is a destination to demonstrate your expertise."
Click To Post on
With that in mind, one of the best ways to show you’re in the know within your space, is by regularly publishing new content, images, or videos (depending upon the content medium you work in) that your target clients will be impressed with. Once you have an understanding of what your clients need, go out and create examples of that exact type of content – as if you had been hired to produce it – for your own website.
There’s no better way to sell your services, than to already show your clients that you can create what they need. What’s more, is that it’ll make their projects that much easier when you have a library of related work to pull from for inspiration. Take for example the free blog headline generator tool here on my blog—this is a functional example of what my friend, Andy can build.
My website is a living example of this. When I set out to start a freelance business, I decided early on that at least once per month, I was going to make it a point to publish a very thorough 4,000+ word blog post on topics that fall under teaching my readers how to start and grow a profitable side business, the theme of everything on my site and something I have intimate experience with.