How to make a sales ad – 5 valuable tips
Posted: Tue Dec 24, 2024 7:02 am
Advertising is changing – in 2021, companies are on track to spend more than R$300 billion on digital advertising.
The challenge? The sheer variety in the digital advertising market—from different platforms and ad types to targeted audiences—can frustrate efforts to capture customer interest and drive ROI.
How do you choose the right medium to promote your platform? What metrics are important? And once you’ve decided, how do you actually advertise?
Our comprehensive ad creation guide has you covered. Let's get started.
To make your advertising planning easier, use the Script methodology . In it, you will learn not only how to create ads, but also how to prospect clients and close contracts.
5 Tips on how to make a good sales announcement
1- Choose your target audience
When creating an ad, you first need to decide who twitter database you’re advertising to. Target the right market and you’ll find customers who are naturally inclined to engage with your brand and product. Cast too wide a net and you may get lost in the digital noise.
One way to help your ad reach the right audience is to narrow down who you want to target with your message, which will help you craft the best messaging and select the best advertising platform. This should be based on your buyer personas—semi-fictional representations of your ideal customer based on market research and real data about your existing customers.
2- Conduct marketing research
Market research is an essential part of campaign promotion. By informing your buyer personas, market research can answer important questions about your target market, such as:
How old are they?
What do they spend most of their time doing?
What social media platforms do they use, if any?
Do they live in suburban, urban, or rural areas?
Also read: X (Twitter) partners with Google Ad Manager
Knowing the above information about your target audience can help you answer questions like – TV or YouTube? Instagram or Linkedin? Billboard or bus? — because you’ll understand more about how to attract the right people.
3- Decide on a budget
For advertising, you need to spend money to make money.
Getting your budget approved can be difficult, so make it easy to get what you need by clearly outlining:
The total budget you need
How costs are divided
A projected ROI (or business impact)
Be sure to come to any budget meeting prepared to answer any questions that may be asked of you and to defend the details.
For example, saying “We need $9,000 to run a Google Ads campaign” doesn’t sound as compelling as “We’d like to run a series of ads on Google. Here’s a list of our keywords and negative keywords, their monthly search volume, and our preliminary bids for each. With these projections, we expect to bring in 300 new leads next month for a total cost of $9,000.”
4- Create a message
By now, you know your target audience and their preferred platform, but you’re still not sure what you’re saying. This is where you should think about the overall goal of your campaign to inspire your ad.
Do you want people to come to your store or visit your website? Is your immediate goal to generate free signups for your software or e-book downloads? Think about the message and how it can contribute to the ultimate goal(s) of your advertising campaign.
5- Don't forget the CTA
While awareness is essential for ads to be effective, it is not enough on its own.
Read also: Value Chain: Understanding and Applying This Business Model
That’s why all of your ads also need a call to action (CTA) that gives consumers information about what to do next. In some cases—like an ad on your webpage—the CTA can be simple and straightforward, like “sign up for our newsletter” or “click here to buy now . ”
Meanwhile, if you're advertising on social sites, getting an immediate sale or asking for user contact information can actually turn customers away.
Here, your CTA needs to be more subtle, but no less clear. For example, you could opt for “click here to learn more” or “explore what we have to offer” .
In practice, the goal is to avoid assuming what users want – instead, your CTA provides a path to get more information if they’re interested. And if you’ve created a great ad, they will be.
The challenge? The sheer variety in the digital advertising market—from different platforms and ad types to targeted audiences—can frustrate efforts to capture customer interest and drive ROI.
How do you choose the right medium to promote your platform? What metrics are important? And once you’ve decided, how do you actually advertise?
Our comprehensive ad creation guide has you covered. Let's get started.
To make your advertising planning easier, use the Script methodology . In it, you will learn not only how to create ads, but also how to prospect clients and close contracts.
5 Tips on how to make a good sales announcement
1- Choose your target audience
When creating an ad, you first need to decide who twitter database you’re advertising to. Target the right market and you’ll find customers who are naturally inclined to engage with your brand and product. Cast too wide a net and you may get lost in the digital noise.
One way to help your ad reach the right audience is to narrow down who you want to target with your message, which will help you craft the best messaging and select the best advertising platform. This should be based on your buyer personas—semi-fictional representations of your ideal customer based on market research and real data about your existing customers.
2- Conduct marketing research
Market research is an essential part of campaign promotion. By informing your buyer personas, market research can answer important questions about your target market, such as:
How old are they?
What do they spend most of their time doing?
What social media platforms do they use, if any?
Do they live in suburban, urban, or rural areas?
Also read: X (Twitter) partners with Google Ad Manager
Knowing the above information about your target audience can help you answer questions like – TV or YouTube? Instagram or Linkedin? Billboard or bus? — because you’ll understand more about how to attract the right people.
3- Decide on a budget
For advertising, you need to spend money to make money.
Getting your budget approved can be difficult, so make it easy to get what you need by clearly outlining:
The total budget you need
How costs are divided
A projected ROI (or business impact)
Be sure to come to any budget meeting prepared to answer any questions that may be asked of you and to defend the details.
For example, saying “We need $9,000 to run a Google Ads campaign” doesn’t sound as compelling as “We’d like to run a series of ads on Google. Here’s a list of our keywords and negative keywords, their monthly search volume, and our preliminary bids for each. With these projections, we expect to bring in 300 new leads next month for a total cost of $9,000.”
4- Create a message
By now, you know your target audience and their preferred platform, but you’re still not sure what you’re saying. This is where you should think about the overall goal of your campaign to inspire your ad.
Do you want people to come to your store or visit your website? Is your immediate goal to generate free signups for your software or e-book downloads? Think about the message and how it can contribute to the ultimate goal(s) of your advertising campaign.
5- Don't forget the CTA
While awareness is essential for ads to be effective, it is not enough on its own.
Read also: Value Chain: Understanding and Applying This Business Model
That’s why all of your ads also need a call to action (CTA) that gives consumers information about what to do next. In some cases—like an ad on your webpage—the CTA can be simple and straightforward, like “sign up for our newsletter” or “click here to buy now . ”
Meanwhile, if you're advertising on social sites, getting an immediate sale or asking for user contact information can actually turn customers away.
Here, your CTA needs to be more subtle, but no less clear. For example, you could opt for “click here to learn more” or “explore what we have to offer” .
In practice, the goal is to avoid assuming what users want – instead, your CTA provides a path to get more information if they’re interested. And if you’ve created a great ad, they will be.