Once you’ve figured out your niche, it’s time to pick your blog’s name. Many beauty bloggers use their own name—especially if they’re also planning to establish themselves as influencers on social media. If you don’t want to use your own name, you might think of ways to incorporate “Beauty” into your blog’s name, as several of the bloggers above do.
You’ll need to check that your chosen name is available as a domain name (website address). Most beauty bloggers use a .com domain suffix, though you could also choose a regional suffix if that makes sense—such as .co.uk if you’re in the UK.
Use my free domain name generator tool to come up with dozens of clever, available names.
Step 2: Pick a Web Host to Get Your Beauty Blog Online
All websites need a web hosting company. Your host gives your blog a space on the internet, so people can visit it at any time, from anywhere in the world.
There are lots of great web hosts to choose from, but the ones I recommend the most are Bluehost and Dreamhost. Both of these are excellent beginner-friendly hosts that have great value deals for your first year of blogging. They also make it really easy to run WordPress, which is the blogging platform that I advise using for your beauty blog.
Both Bluehost and Dreamhost will give you a free domain name (if you sign up for a year or argentina phone number library of hosting), so it makes sense to register your domain name with them too.
My step-by-step guide to starting a blog will walk you through this process super quickly.
Step 3: Make Your Beauty Blog Gorgeous With Free Tools
All bloggers want to make a great first impression by having a stunning-looking blog … and this is particularly crucial for beauty bloggers. You want your blog to be just as gorgeous as your makeup tutorials and fashion picks.
The great news is that if you’re using WordPress to create your blog, it’s really easy to customize your site using free tools.
You’ll want to use:
A WordPress theme (site template) that makes your site look amazing… and that’s easy for you to customize. There are so many amazing WordPress themes to choose from, many of which are free. You can also pay for a premium theme, or upgrade to the premium version of a free theme, to get extra features.
WordPress plugins that add extra features to your beauty blog. For instance, you might want to add a contact form so that brands and sponsors can easily get in touch with you. There are also plugins to manage affiliate links, create gorgeous image galleries, and much more. Many WordPress plugins are completely free—including WooCommerce, a popular plugin that lets you create an online store (e.g. to sell your own skincare products). You can also pay for premium plugins to extend your website’s functionality even further.
Step 4: Get On Instagram (With Your Best Photos)
Using social media is a great way to grow any blog … and if you have a beauty blog, you really do need to be on Instagram specifically. Many beauty influencers use their Instagram account a lot more than their blog: it’s a great place to be visible and to share your best photos.
Once you’ve figured out your niche,
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