What is e-commerce and who are online shoppers?

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What is e-commerce? Who are the online shoppers? Why is shopping online so beneficial? The term e-commerce has been used since the 90s of the 20th century. The growth of the e-commerce industry is even more visible in recent years. Therefore, it is worth knowing what e-commerce is and who online shoppers are.

What is e-commerce – index:
What is e-commerce?
Online store
How has e-commerce developed?
Basic statistics
Online Shoppers – Global Statistics
What is e-commerce? – Summary
What is e-commerce?
E-commerce or electronic commerce is a form of trading using modern, high-tech technological solutions. The most popular forms of e-commerce are online stores, but there are other models, such as auction sites, electronic belarus whatsapp number database or classifieds sites. E-commerce can be carried out exclusively online – for example, the sale of e-books, or it can be a mix of techniques – selection and payment are made online, but delivery is carried out in a traditional way. E-commerce allows the sale of both physical goods and digital goods and services.

The main types of e-commerce are:

B2C, business to consumer – transactions between companies and individual consumers
B2B, business to business – transactions between two companies
C2C, consumer to consumer – transactions between two private individuals
Online store
Online stores are the most popular e-commerce business models. Their offering is usually dedicated to individuals. Several factors influence the popularity of online stores, and these are:

Lack of costs related to renting the space typically required for a physical store
Shopping is possible 24 hours a day, 7 days a week
Quick comparison between prices from many sellers
Store management and purchases can be made from anywhere in the world
Time saving
Regardless of the form of activity and the type of e-commerce platform, each online store has:

Home page – which is a kind of business card seen by potential customers. It should be well designed to encourage customers to browse the store’s assortment and make a purchase.
Categories – the customer can find a product more easily if the assortment is divided into categories. This should shorten the purchasing process and provide the customer with a positive experience when using the platform.
Product sheet – which presents the offer in question. It must contain the product description and images, as well as information about availability, delivery time and price.
Basket – a well-designed basket should be intuitive so the customer knows what to do at each stage of the purchasing process.
Terms and conditions – these are the most important documents that should be drafted with the help of a lawyer. The document informs the client about the terms of the contract, conditions for refunds or returns, and information about payment methods and delivery methods. In addition, in this document, the user can find information about the company, such as CNPJ, address and full name of the company.
What is e-commerce?
How has e-commerce developed?
The popularity of online shopping is growing year after year. The pandemic has influenced the rise of e-commerce development and reshaped customer habits. According to estimates, e-commerce will continue to grow, but the easing of restrictions, the desire for physical shopping, and spending on travel and entertainment may lead to a slowdown in growth rates.

Convenience has an impact on the popularity of online shopping. Many customers feel increasingly safe when shopping online. There is a wider choice when it comes to shopping methods, as well as payment methods and delivery options.

The future development of the e-commerce industry is inevitable. Competition in the market is intensifying and companies are forced to introduce solutions that can give them a competitive edge. More and more new technologies are being used to help sellers keep up with the trends.

Basic statistics
Statistical analysis can help businesses to take the right direction of development and predict trends in the coming months. Basic statistics related to the e-commerce and online shopping industry are:

China is the world's leading retail trade country and the largest e-commerce market.
There are 7.9 million e-commerce retailers in the world.
18% is the value of e-commerce in retail sales.
70% of all online visits were made via smartphone.
Internet users decide to buy online when delivery is free.
What is e-commerce?
Online Shoppers – Global Statistics
There are currently 7.9 billion people living in the world, and 27.2% of them buy their products online. There are differences in purchasing choices related to the gender of the buyer. Women shop online more often for: clothing, sports accessories, food, books, and pharmaceuticals. Men buy computer parts, electronics, and travel. Shoppers around the world choose PayPal as their preferred payment method.

According to statistics, in the US, 38.4% of online shoppers are individuals under the age of 35. The largest group of online shoppers are people between the ages of 25 and 35.