Google Penguin – natural link profile

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Google Penguin shook up the SEO world for the first time in April 2012.

While Panda targets on-page factors, Penguin is an algorithm targeting off-page factors, especially unnatural backlinks.

Links are considered a sign of trust and quality of a luxembourg phone number data website, especially if they lead from authoritative sites. However, they should be as natural as possible. According to Google, undesirable examples include:

buying and selling links
excessive link exchange
using automatic programs and services that provide external links
You can read about what Google says a link profile should look like here.

Although link building remains one of the key SEO tools, it has become more sophisticated with Penguin. The algorithm has fundamentally limited mindless linking from all possible sites with the aim of obtaining as many links as possible. Such link building has lost its meaning, and is even a possible cause of a penalty. In connection with this algorithm, people also started talking about negative SEO ( more about negative SEO ).

Google Hummingbird – Smart Search
Google first announced the launch of the Hummingbird algorithm in September 2013, but by then the hummingbird had already been flying around the internet for about a month and many websites were feeling the effects.

Hummingbird represents a completely new direction, standing apart from Google Panda and Penguin. It was created to better connect the search query and the search engine's response. It abandons separate keywords and phrases, its goal is to truly understand the searcher's query. Only in this way can the search engine give the searcher a relevant answer. Structured data and semantic SEO enable search engines to understand the content.