5 Essential Sales Techniques You Need to Know

[shukla7789]

Wondering what it takes to become a “good salesperson”? Certain soft skills (such as personality traits like charisma, confidence, or curiosity) will undoubtedly be important, but that doesn’t mean that technical knowledge can’t play an equally important role. A solid understanding of the most popular and proven sales techniques (both B2C and B2B) will certainly help when you’re unsure of what to do next – and personality traits alone won’t help. What are the sales techniques that will help you close the deal?

Sales techniques – index:
What are sales techniques?
The most important sales techniques
USP (Unique Selling Proposition)
Storytelling
Keep in touch
Role Playing
Individual approach
Summary
Check out our project management software for sales management
What are sales techniques?
Have you ever told a story to a customer, presented benefits, or tried to understand the end user’s needs? If so, you’ve used basic sales techniques, i.e. ways to persuade them to accept your offer. Salespeople don’t argentina whatsapp number database rely on just one technique – they try to mix them up (depending on the individual customer, the offer, or the environment) and constantly tweak them, seeing which one works best and has the best chance of achieving the desired result.

The most important sales techniques
Until recently, among the most common techniques used by salespeople were:

low ball – encourage the customer to accept the offer by building an emotional connection with the product, and once the customer has made their decision, inform them that the previous offer is no longer available and offer a more expensive version,
apparent choice – presenting two offers and asking which one the customer wants to choose,
price gouging – juxtaposing two products from different price categories and presenting the more expensive version first.
sales techniques
The above techniques generally work well for one-off deals and won’t help today when salespeople need to focus on building relationships with customers. So, what sales techniques are worth considering today?

USP (Unique Selling Proposition)
Unique Selling Proposition – This is what you want to sell to the customer, not a specific good or service that the customer can use. You need to know what makes your offering different from the competition – only then will you be fully convincing. How do you determine your USP? The best way to do this is to brainstorm with other members of the sales and marketing team so that together you can develop a unique value that will be communicated by all employees.

Storytelling
Today’s consumers are looking for solutions to their problems and appreciate brands that understand their motivations and frustrations – and build a hero story based on that. So when selling a specific product or service, it pays to develop multiple stories tailored to specific customer segments and use the best one for each individual customer.

Keep in touch
Sales is not an activity that starts at one moment and ends after 15 minutes. Nowadays – when companies’ offerings are much more elaborate and competition in most industries is fierce – salespeople need to focus on building relationships with customers , showing that they care about meeting their needs. Therefore, you should contact a lead you have acquired as soon as possible. Keeping in touch with customers is a crucial aspect of sales. It is the most effective way to build relationships and make them feel valued.

Role Playing
Role-playing is a technique that is often used in sales because it allows the salesperson to step into the mindset of their customer and see the world from their perspective. This helps them understand what motivates that customer. This technique also has the added benefit of providing some insight into how the other person might react or respond to a particular proposal.

Individual approach
Nowadays, every customer – both B2B and B2C – wants to be treated as an individual. For this reason, the salesperson must be ready to be flexible and find a solution that satisfies both parties. Therefore, it is worth having several offers prepared that vary in terms of price and conditions, in the hope that one of them will meet all the customer’s needs.